Two Must Have Books for Medical Practice Marketing

Two Must Have Books for Medical Practice Marketing

“You will be the same person in five years as you are today except for the people you meet and the books you read.”
~Charlie “Tremendous” Jones

The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we want to grow.  I am often asked which books have lead to my success in marketing.  The truth is, there are a lot of books that have made me who I am today, but I do have two favorites. The first is a book entitled Positioning: The Battle for Your Mind by Al Reis and Jack Trout.  It was a required reading for a college course I took at Sam Houston State University several years ago.  I pull it out every year and reread it.  While some of the theories in it have come into debate over the years, the overall mantra of the book still stands strong.  If you are looking for ways to improve the way you think about marketing, I encourage you to pick up this book and add it to your business library. The second book that I reread every year is called The Accidental Sales Manager by Chris Lytle.  I actually read it for the first time two years ago and wrote a short summary of my takeaways on it that I also review several times a year.  When you find yourself suddenly in a leadership role for a sales or marketing team, it is a book I highly recommend you take a few hours to read. So if you're looking for a few last minute Christmas gifts to surprise your favorite marketer with, stop by your local bookstore today or tomorrow and pick up a copy of either of these books.  They both played a big role in my development as a marketer.  And if you don't have time to go by the bookstore, there are still a lot of great business resources available in the Medical Practice Success Academy. Wishing you and very Merry Christmas this week! To Your Success, Tina Bell