Cutting Through the Clutter with Infographics in Marketing
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder medical practice marketers are finding it more and more difficult to get their message into the mind of the consumers, but with “top of mind awareness” crucial to success in medical practice marketing, it’s imperative marketers find a way to cut through the marketing clutter. Enter the Infographic.
Why You Should Consider Using Infographics
Simply put, it is much easier for the human brain to process visuals than to read text. Did you know that 90% of the information transmitted to the brain is visual, and 65% of the population are visual learners? Yet many advertisements, brochures, and other marketing collateral are full of large amounts of copy with little imagery. When you consider how the brain processes images (simultaneously) versus text (sequentially), it is easy to understand why infographics are an easier way for someone to process your message.
Other Reasons to Use Infographics
Studies show that infographics are more likely to be shared on social media than an article, are more likely to be picked up as part of a press release, and are a great way to grow link building to your website through places like Pinterest. A key to making an infographic go viral is to seek out sites who might also want to publish your created infographics.
Infographics are Easy to Create
If you know Photoshop, creating Infographics on your own is fairly easy. However, many marketers do not have a background in graphic design. Never fear. There are multiple sites available where you can create your own Infographics.
Where to Use Your Infographics
The obvious places to use infographics include your blog/website and within your social media accounts. But there are a lot of other places medical practice marketers can utilize infographics including:
- Recruitment materials
- Info-sheets explaining procedures
- Fact sheets explaining things like flu statistics
- Awareness flyers on things like summer safety
Remember, the key to an infographic’s success is it must tell a visual story that is well put together with fun facts. The infographic formula: Facts and Figures + Catchy Images = Great Marketing.