BulletinHealthcare.com redesigned, now focused on mobile
RESTON, VA – (April 2, 2014) – BulletinHealthcare announced today that it has launched a new website which reflects the company’s digital evolution.
BulletinHealthcare partners with leading medical associations to deliver to their members, including more than 500,000 physicians, the latest news directly relevant to their specialties. The daily news briefings are consistently rated as a top member benefit.
“The website now concentrates on the mobile experience for physicians, which is more in line with our strategic direction,” said Michael Laxineta, group president of BulletinHealthcare and its sister company Bulletin Media. “Sixty percent of our member-subscribers now read our briefings on a mobile device, which has led us to optimize our content for all displays.” Laxineta added that BulletinHealthcare’s unique delivery capability and high engagement levels offer advertisers a proven way to reach physicians, who have continued to migrate from desktops to mobile devices when seeking medical information.
A subsidiary of Bulletin Intelligence, BulletinHealthcare delivers specialty-specific daily medical news to nearly 620,000 members of the nation’s most prestigious medical associations (American Medical Association, American College of Cardiology, American Society of Clinical Oncology and more than 20 others). The company is a mobile powerhouse, ideally positioned for the exceptional growth of mobile content consumption and advertising. Third-party ROI studies demonstrate unparalleled returns for advertisers.
About Bulletin Intelligence:
Bulletin Intelligence delivers to senior corporate and government executives fully-customized briefings and dashboards that provide, as one Fortune 100 CEO described it, “The perfect antidote to information overload.” Its expert analysts work through the night to aggregate, analyze and distill to its core, and then deliver early each morning, in a quick-read briefing format, all the latest news and other open-source information on an organization, its competitors and its issues from tens of thousands of sources. This is accompanied by media analytics that quantify the reputational effect of the positive/negative coverage on an organization.
Erik McGunnigle, SVP Business Operations