Bulletin Media taps national advertising executive Bill Aiello to head network sales
RESTON, VA – (August 1, 2013) – Bulletin Media, which partners with associations to deliver to their members the latest news directly relevant to their professions, today announced that it has hired Bill Aiello as Director of Advertising Sales. He will develop advertising programs that will cater to national advertisers across a variety of categories.
Aiello will be responsible for network-wide national advertising sales for Bulletin Media as well as BulletinHealthcare, another Bulletin Intelligence subsidiary. Collectively, these subsidiaries deliver nearly one million daily email briefings to members of three dozen professional associations.
“Bill’s experience and creativity in national advertising and network-wide buys will add immediate and meaningful value to Bulletin Media and our advertisers,” said Michael Laxineta, president of Bulletin Media. “We are delighted that he has joined our growing team.”
Aiello’s media career includes sales and leadership roles at companies such as Gannett, Tribune Company, the Newspaper National Network and Active Media Services. He will be based in the company’s Parsippany, New Jersey office.
About Bulletin Intelligence:
Bulletin Intelligence delivers to senior corporate and government executives fully-customized briefings and dashboards that provide, as one Fortune 100 CEO described it, “The perfect antidote to information overload.” Its expert analysts work through the night to aggregate, analyze and distill to its core, and then deliver early each morning in a quick-read briefing format, all the latest news and other open-source information on an organization, its competitors and its issues from tens of thousands of sources. This is accompanied by media analytics that quantify the reputational effect of the positive/negative coverage on an organization.
About Bulletin Media and BulletinHealthcare:
Every morning, the subsidiaries deliver to nearly one million professionals a concise distillation of the latest news on their professions. These daily briefings are unique, as they come under the brand of any one of three dozen associations. Subscribers—the members of partner associations—rely on these briefings to prepare them for the work day ahead, and consider them as among the top benefits of membership.
Erik McGunnigle, SVP Business Operations