Are You Accomplishing Your Goals?
The year 2016 is moving forward. Are the goals you set being accomplished in your practice? I recently gave a webinar titled “How to Prepare for the New Year.” The webinar was focused on how to make your goals become a reality. Well, 1/12th of the year has passed, and I wonder how you are doing. It is not just setting the goals that is important. Remember, generalities kill clarity. You need to be crystal clear on what you are trying to accomplish and how you are going to get there. Let me help you. Go back to the goals you set, and follow the process. If you have not set goals, then review my article “2016 – The Year of Great Success and Goal Setting” at www.medpracticesuccess.com first and get your goals set, and then come back to this and let’s go through the process.
- Create strategies for accomplishing the goal. Ask yourself why you are not already there. For instance, if your goal is to increase your daily patient count from 20-30, ask yourself why you are not currently seeing 30 patients a day. The answers to that question will provide you strategies to accomplish your goal. This will lead you down the right path for answering the right questions. So many times we spin our wheels answering the wrong thing. We might think we need to increase patient counts, and so we start advertising more to patients, when in fact the problem is staffing. Or we might ramp up our staffing only to realize later that the problem is efficiency of getting patients through the clinic in a timely fashion. It does not do you any good to create a solution to the wrong problem. Asking yourself and your team why you are not already there is a great way to focus on the real problem, and; therefore, create the right strategy to accomplish the goal.
- Once strategies are in place, create month-by-month steps for how you are going to accomplish them. Be sure to get as specific as possible. In our current example, you have decided to increase patients from 20 to 30. Let’s suppose you have determined that your strategy includes:
a. Getting the word out better to potential patients.
b. Improving work flow so that patients move through the clinic better.
c. Hiring someone to take the administrative burden from you so you can see patients faster and better.
Those are your strategies. Now, break each one down into doable month-by-month steps that you will use to execute and measure your results. For example, if we take strategy one, it could look like this.
Getting the word to potential patients more effectively:
a. Month One: Define your target market and where they hang out in detail.
b. Month One and Two: Budget X dollars to targeting that market.
c. Month Three: Determine the best way to interact with them.
d. Month Three: Implement your marketing strategy.
e. Months Four - Seven: Measure meticulously where the new patients are coming from and which strategies are working and which are not.
f. Months Eight -Ten: Put more time and money into the strategies that are working and abandon those that are not.
g. After Month Ten, re-evaluate your numbers and repeat.
- Now you have identified your goal, created your strategy to accomplish that goal, and put steps in place to execute said strategy. In addition, you have measured whether or not it is working along the way. One last step: Create critical drivers and responsibilities in order to successfully accomplish the goal. In other words, what has to happen every day or week, who is responsible, and who do they report to with their results? In our example, it might look like this.
Month One: Define our target market and where they hang out in detail:
a. Ann will investigate with current patients, who our current patients are and what they look like. She will also do research on how better to define a target market.
b. John will attend a course on target marketing next month and bring back information to the rest of us on how we can better do this.
c. Both Ann and John will commit 4 hours per day to this task and will report directly to me about their progress and results once a week. d. We will all meet once a month to discuss our progress. Now you have added the element of responsibility and delegation, assuring that the tasks will actually be carried out. The goal becomes a strategy, which becomes a step-by-step, month-by-month plan which is measurable. In addition, someone has responsibility and there is a reporting system. Imagine if you set goals for your business and life like this. Imagine if you followed through and actually did this. This is the way to create the business that you want and to live the life you want to create spectacular. Living Every Minute, Dr. Tim