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How to Create a Legacy of Leaders in Your Business

Guiding team members is a fine balance between deciding what I am responsible for and figuring out what they are responsible for. Additionally, when I’m training company leaders, it’s important they understand what their responsibilities are and what my expectations of them are. I spend a lot of time helping, training, and developing leaders because my company will only be able to grow as big as the leadership team I develop. One of the major principles of our company is developing a legacy of leaders. Two Leadership Types that Hinder the Balance … On the far end of the spectrum…

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Changing Seasons in Marketing Your Medical Practice

For everything there is a season, and marketing your medical practice is no different. You cannot run the same marketing campaign year round and expect to get the same results. Instead, you must understand the four seasons of medical marketing. Understanding the seasons will help you know what to market and where to share your message at. Summertime Sizzle … If you want your medical practice patient volume to sizzle during the summer, you should plan on running campaigns about services or projects that can benefit your patients during this time. The good news is many of these campaigns can be…

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Tips for Negotiating Managed Care Contracts

You will sign a lot of contracts when you start your medical practice, and they all have the potential to impact your bottom line. But one type of contract will impact your incoming revenue more than most... That is why it is important for you to understand the different aspects of contracting with a managed care organization (MCO). A managed care organization is a provider-sponsored network, health maintenance organization, or healthcare plan, and your contract with the MCO will define your relationship with them. Examples of MCOs include Private Healthcare Systems (PHCS), First Health, and…

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Do You Know Your Numbers?

Whether you are a doctor, an entrepreneur, an investor, a manager, or a combination of all of these, you have one job responsibility above all others. Your ability to perform in this role will directly affect the livelihoods of all your employees, and it will affect the success of your business. For that reason alone, you should make it a priority to understand the numbers that impact your practice's bottom line. In general, owners of medical practices tend to be people who want to help others. They tend to be an entrepreneurial group with the ability to quickly learn new things, but the…

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Understanding Billing for Worker's Compensation

As an alternative to the emergency room, your medical practice facility can be a local employer’s best friend when injuries happen on the job. Unfortunately, billing Workers’ Compensation Insurance can be a headache for you if you do not gather the right information from the beginning and follow the proper steps throughout the payment process. Therefore, if you are going to add workers compensation to your occupational medicine program, you must understand how to bill the insurance. Step 1: Train Your Front Desk Staff … From the moment an injured worker shows up at your medical…

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Creating Raving Fans

Have you ever been at a sporting event and there is one raving “fan?” Most likely, it’s a parent that is expressing their excitement by cheering on the team, showing their excitement regarding different plays, but overall being a “fan” of the team. Yet, you feel their energy rubbing off on you and making you a raving “fan” too. I’m sure you’ve felt it. The same feeling and excitement that is felt can certainly be applied to the raving fans, or established patients, that continually trust your team with their medical care. Within this blog…

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Staffing Your Medical Practice

The most critical part to a medical practice’s success is its staff. You could say that the care the practice provides is the most important, but you can’t have awesome care without an awesome staff. From front desk workers to patient care technicians to doctors, the people your patients encounter are critical to the success of your practice. To keep people coming back and choosing you over one of the many other practices out there, you not only have to wow them with your care but with your staff too. People are much more likely to come back if they’re greeted with a smile…

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Should You Outsource Your Billing?

As a medical practice owner, perhaps the only thing more complicated than understanding medical billing is making the decision to keep billing in-house or to outsource it. I wish I could say there was a right decision. The right answer, however, varies by the uniqueness of each medical practice. There are, however, some consideration points for you to ponder as you decide the best option for your business. Ponder Point #1: Customer Service … Customer service is the most important thing you provide at your medical practice, and no matter where your billing is done, this mantra must remain…

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How Was Your Year?

Every year, I disappear for about 4 days. It has become known as “hibernation,” probably because my wife thinks I act like a bear most of the time. I literally go away and cannot be found for 4 days. These are my days. I am not available. I do not answer emails, text messages, or phone calls. I take this time to think. For 4 days! Are you kidding? This may seem crazy, but it has become one of the most important things I do every year. Without exception. It allows me to review how this year went and what is going to happen in the year to come, both personally and professionally.

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A Website For Your Medical Practice

It’s the digital age, people! Wake up and smell the internet! If your clinic, hospital, or office doesn’t have a website, you are way past due for one. Or maybe you have a website but it looks like it is still from the ages of dial up connections… then you’re in dire need of a facelift. Many people don’t know just how important a website can be to their medical practice. People rely so heavily on the internet these days, that the first thing they’ll do when they’re looking for a new provider or a quick place to receive medical care is hop online to a…

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