Marketing for Cold & Flu Season

By: Tina Bell Director of Marketing, HealthCARE Express Sneezes, runny noses, water eyes, and long waiting times at primary care doctor’s offices, make your Medical Practice a great place for people to turn to during cold and flu season. With shorter waiting times and same-day service, Medical Practices can be a blessing to those who are ill. But they are only a blessing if people know about them. To help increase the number of patients to your Clinic during cold and flu season, you must have a great marketing campaign in place. Your marketing should include a mix of traditional…


Podcast: Watching Your Expenses

In this PodCast, the owners of HealthCARE Express share lessons they've learned over the last five years about the importance of watching your business expenses both as an Medical Practice start-up and later as your business grows.


Podcast: Team Motto & Company Culture

In this Podcast, the experts at HealthCARE Express share tips for creating a unique company culture that unifies your employees. In this episode the owners of the company discuss how and why they had their entire staff come up with the company motto.


Podcast: Customer Service & Your Medical Practice

In today's Podcast, the owners of HealthCARE Express explore the importance of customer service to your Medical Practice's success. They share tips on how providing great customer service is your best marketing tool in Medical Practice.


Podcast: Employee Energy & Evaluations

In this Podcast, the owners of HealthCARE Express explain how they maintain high levels of energy at their clinics. Medical Practice employees are evaluated on their energy and their execution levels. Energy x Execution = Results in business.


Podcast: Creating Raving Fans

Today's Podcast focuses on ways to create raving fans at your Medical Practice. Creating raving fans is a key to marketing your Medical Practice and growing positive word of mouth. Your current customers are your best walking billboards. Learn how the owners of HealthCARE Express work to create raving fans at their clinics.


Mistake #4: Not Marketing Effectively

By: Tina Bell Director of Marketing, HealthCARE Express You have spent six months gearing up for opening day of your Medical Practice clinic. You’ve met with contractors, gone before the city zoning board, hired your staff, decorated the clinic, ordered medical supplies, and now is the day to open your doors to the public. With a $10,000 a month overhead between salaries, rent and medical supplies, you eagerly await the first patient to walk through the door. It doesn’t happen. Day two, still no patient. Week two, five patients have walked through the door. What went wrong?


Five Steps to Resolving Employee Issues

By: Pam Reynolds COO, HealthCARE Express They were the best of times. They were the worst of times. As you look back over the seasons of your business, you probably find yourself thinking, “Wow, I can’t believe what a great staff I have right now. They all work together as a team. They make my job so easy.” Then, two months later, in midst of your third intervention with a troubled team member in less than a week you think, “Wow, I have 18 people working for me and 16 of them are either miserable or creating problems for everyone else. They are killing me.&rdquo…


Creating a Culture of Success

Creating a Culture of Success Not creating a culture of success in your medical practice can be debilitating. It tells people how to do their work. It takes its signals from leaders. It underlies motivation, morale, creativity, and marketplace success. It is your clinic’s culture? If you have a strong culture, you will realize your team members are always doing the right thing – because they will always be acting in the best interest of the company if they have bought into and adopted the culture you’ve created. A very detrimental thing you can do for your clinic is not…


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