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Marketing thru the Holidays

By: Tina Bell Director of Marketing, HealthCARE Express ‘Tis the Season to be Sneezin’! The holiday season has officially arrived this week, and with it, so has the opportunity for seasonal colds, flu, respiratory problems, and more. It also means the opportunity to use creative marketing tactics to reach your audience are easier than ever. So what should you be doing to ensure your Medical Practice marketing plan delivers this holiday season? A Recipe for Success Cold weather means it's time to bring out the comfort food. One of the things your Medical Practice may consider…

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Changing Titles: From Director to Coach

By: Tina Bell Director of Marketing, HealthCARE Express As our company has grown, I have taken on many different roles. Originally I was hired as the marketing coordinator for the clinic. Then we started to expand, and I moved into the marketing director role and began to supervise marketing coordinators for the different towns where we have clinics. Sometimes I had success, sometimes I had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each coordinator was out in the community promoting our…

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Uniquely Medical Practice Coding

By: Candice Smith Every penny counts in business, and as an Medical Practice owner, it is important you are getting all the pennies you deserve for the services you are providing. If you are not currently aware of billing codes unique to Medical Practice, you should familiarize yourself with the following: S-code (S9088) This code is designed to inform insurance payers that services were rendered in an Medical Practice setting. Not all payers allow or pay for this code, but it does not hurt to bill for it. The code is designed to allow you to recoup the cost of extra expenses associated with…

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Adding a Touch of Kindness with Patient Call Backs

By: Tina Bell Director of Marketing, HealthCARE Express Recently I took a trip to Jamaica, where I stayed on a resort named The Jewel. For me, it earned its name as the jewel of customer service. It was full of all the kindness and “nice-ities” I love. As I look back on that trip, I realize the one person who made me feel the most special during my stay was a man named Clarence. I became ill midway through the trip, and my fiancé, Brandon, called the front desk to have them bring me something to soothe my stomach. Clarence quickly brought some medication up to the room for…

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Marketing Your Occupational Medicine Program

By: Tina Bell Director of Marketing, HealthCARE Express Business relationships are the cornerstone of building your occupational medicine program. So how do you grow your program and build relationships? Creating and implementing a successful sales and marketing plan specifically targeted at key people in different businesses is the key. Part 1: Develop a Prospect List The first step in any marketing campaign is identifying your target audience. For occupational medicine, your goal should be to reach the decision makers in a company who handle safety, hiring, and health related issues. In…

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Coping with Media Sales & Sponsorship Requests

By: Tina Bell Director of Marketing, HealthCARE Express When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my time marketing, or I could spend my time being marketed to. I picked option number one. After attending several Medical Practice conferences, and also serving as a marketing consultant for…

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Overcoming Procrastination

By: Tina Bell Director of Marketing, HealthCARE Express Did you know the average person gets over 300 e-mails a week, and they read most of those e-mails on Monday? I wish I could say I was surprised when I learned that, but I am definitely one of those people. And at one point in my life, I allowed e-mail to almost consume my day and hinder my productivity at the office. Identify Your Crutch In fact, I looked forward to e-mails. They made me feel busy, but at the end of the day I didn’t feel productive. At the end of the week, I really didn’t feel productive. And at the end of…

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Hiring an Medical Practice Marketer

By: Tina Bell Director of Marketing, HealthCARE Express As an Medical Practice owner, you probably have the interview process down for hiring nurses, receptionists, and medical providers. In fact, if you have a medical background, it is very easy for you to interview on skills for these positions. What you may not be good at is hiring someone to market your Medical Practice. Don’t feel alone. One of the top requests I get weekly at Medical Practice Success is to provide hiring tips for adding a marketer to the Medical Practice’s staff. As the director of marketing at HealthCARE…

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Ideas for Using Twitter to Market Your Medical Practice

A step to making your Medical Practice's Twitter account relevant could be tapping in to popular conversation treads. Hashtags, or Twitter search terms, start with the "#" symbol and a keyword for the discussion. The most popular healthcare hashtags are ones Cliniced on healthcare reform. Some of the most popular healthcare hashtags by total views according to Healthcare Hashtag Project include the following: • #hcsm --- healthcare communications and social media … • #opnhealth – A reform hashtag, related to #hcr (healthcare reform) and #healthreform … • #hpm – Conversations on…

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Branding Your Medical Practice

By: Tina Bell Director of Marketing, HealthCARE Express Branding your Medical Practice is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my curiosity when I recently saw the book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Baskin sitting on a shelf. As a Texan, the book not only had creative appeal, but the title also prompted an immediate contradictory response from my brain. I bought it on the spot. It was a good book. Baskin argued that old marketing…

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