By: Tina Bell A recent survey by the Clinic for Studying Health Clinic Change found that “when selecting new primary care physicians, half of all consumers relied on word-of-mouth recommendations from friends and relatives, but many also used doctor recommendations (38%) and health plan information (35%), and nearly two in five used multiple information sources when choosing a primary care physician.” How does this apply to the Medical Practice setting? Relationships with primary care physicians (PCP) can be a really great referral source for your business, especially after hours…

By: Nila Smith If you are new to the Medical Practice industry, you may not be aware there are several trainings your staff is recommended or required by law to complete prior to working in a clinical setting. One of these training is OSHA. OSHA is the common acronym used to describe the Occupational Safety and Health Administration, a government body that sets standards for the safety and health of workers. Many OSHA standards explicitly require you to train your employees in the safety and health aspects of their jobs. In the Medical Practice setting, your staff should be trained on: &bull…

By: Tina Bell Director of Marketing, HealthCARE Express It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook thought were the best. As I pondered that thought on the way to work this morning something hit me. There are several lessons Medical Practice marketers can take away from Super Bowl commercials. 1. Timing…

By: Mika Doyle With tens of thousands of dollars in stimulus funds at stake, the government’s “meaningful use” Electronic Health Records (EHR) Incentive Programs continue to be top-of-mind for healthcare providers as we head into 2012. Physicians are already attesting to the Stage 1 criteria, and Stage 2 criteria are set to be released in 2012. While Stage 1 certainly posed a unique challenge for Medical Practice providers, meaningful use is certainly attainable and worth pursuing. Not only can Medical Practice physicians obtain significant incentive payments from the…

By: Tina Bell Director of Marketing, HealthCARE Express Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was Think and Grow Rich by Napoleon Hill. Hill is created by many for creating the concept of the Mastermind Group. Hill once said, "Analyze the record of any person who has accumulated great fortune, and many…

By: Tina Bell Director of Marketing, HealthCARE Express Did you know more people do searches for things on YouTube now then they do on Yahoo? YouTube has become a search engine in its own right, and your Medical Practice’s online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos. Making videos doesn’t have to be difficult, but it should include an array of topics. Today we’ll explore a few ideas for creating content to put on your Medical Practice’s YouTube Channel that can be done in-house. Easy &…

This video was introduced by Dr. David Stern during his talk at the Medical Practice Success Summit conference in February 2012. This lively RSAnimate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

By: Tina Bell Director of Marketing, HealthCARE Express At a recent speaking engagement on marketing your Medical Practice, someone asked me, “If I only do one of the on-line things you've spoken about today, which one should I do?” Outside of having a website that is optimized for search engines, FACEBOOK was my number one answer. If you already have a Facebook fan page – great! Are you aware that on Friday, March 30th, it will convert from it's traditional layout to the new Facebook Timeline? This is an exciting change, and I will highlight some of the things you can do to…

By: Candice Smith Unless you live on a remote island or have absolutely nothing at all to do with billing at your Medical Practice, you’re probably well aware ICD-10 is coming in October 2013. Many people are dreading the transition. When I first heard about it, I thought, “This is going to be a nightmare.” But as I’ve started the process of getting my team at HealthCARE Express Billing ready for the transition, we have all realized it really is going to be for the better for the billing and coding world. Ultimately it will improve cash flow and your bottom line.

By: Nila Smith HR Director, HealthCARE Express Have you ever thought about moving your physician recruitment search in-house? As the director of human resources at HealthCARE Express, I have spent the last year building our in-house recruitment team to search for physicians to work in the markets we are expanding into. While one article cannot cover everything there is to now about physician recruitment, I wanted to share with you a few tips I have learned to aide you in setting up your own recruitment team. Tip 1: Allow Plenty of Time It typically takes at least six months to recruit a…