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Secrets to Keeping Your Best Employees

In February at the Success Summit an attendee came to me and said, “If I had a marketer like yours, my clinics would be as successful as yours.” I smiled and thanked them. In September at the Success Summit I had someone say, "If I had your billing supervisor, we would have the same success with collections as you." Again I smiled and said thanks. A few hours later someone else came up to me and said, “If I had your personal assistant, I could get a lot more done.” And at the conclusion of the event, yet a third person came up to me and said, “It is obvious that…

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How to Get Local News Coverage

There's nothing like the good old home field advantage when you're looking for publicity for your company. Local TV stations and talk radio shows, hometown newspapers and magazines, and locally oriented blogs and news websites are all looking for the same thing: local content. If you can offer them useful information or a great human interest story - particularly, if you can link it to something currently in the news - you just might become the next media darling. There's nothing to be nervous about. Once you land the interview, it can be as simple as a telephone conversation with a radio…

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Planning for ICD-10: Review How You Use ICD-9 Codes

ICD-10 codes will replace ICD-9 codes for all health care services provided on or after October 1, 2014. To make sure you are ready to use the new code set, you will want to review how and where you currently use ICD-9 codes. Wherever you see ICD-9 today, you will need to transition to ICD-10. Developing Your ICD-9 List … Ask your clinical and administrative staff to develop a list of places where they encounter ICD-9 codes in their work. This exercise will acquaint your practice with how the switch to ICD-10 will affect your daily work. Reviewing Your List … Once you have a master list of…

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What You’re Marketing May Be Hurting Your Marketing

By: Tina Bell You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign. You’ve told everyone you know about your Medical Practice or occupational medicine business. You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town to seek medical treatment. Yet the response you’d anticipated to all your efforts has been dismal. If you reexamine what you’re saying, you may realize you’re making a big mistake. In general, people select to purchase a service or product not…

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Are Your Brochures Bringing You True Return on Investment?

A good brochure may capture someone’s attention and inform them about the services you provide at your Medical Practice, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most medical practice brochures never go from good to great. They never provide a true reason to the reader on why they should utilize a service. Where Does Your Brochure Rate? Pick-up your brochure right now and look at it closely. Then ask yourself these questions: 1. Who is the brochure written for and what should they do after looking at the…

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Become a Volunteer on a Medical Mission Trip

Dr. Dan Phillips … Imagine living in a country of over 9 million people where only one person out of a thousand ever gets to see a physician in their lifetime. Now imagine that country after an earthquake. A little over two years ago, a 7.0-magnitude earthquake ravaged the island nation of Haiti. Today conditions remain dire for people there who continue to struggle for access to adequate shelter, clean water, and medical treatment. [cincopa AsOAx4qjj4rn] As an attendee at the Medical Practice Success Summit this past February, Dr. Dan Phillips of Roxboro MedAccess in North Carolina shared…

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Did You Know? How Technology Changes Things

Technology is constantly changing, and keeping up with the curve can be difficult sometimes. What works today may not even be around next year. Since we started this publication, we have used the same software to make sure it gets to you on time each week. Over the last two months, the reliability of the software we were using to actually deliver the message has been poor. Last week we made the switch to a new software, and in the process of the conversion, you probably received three e-mails from us, instead of the usual one article on a Tuesday. One of those e-mails was the article…

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Medical Practice Business Teleseminar Series

For Summer 2012, the staff at Medical Practice Success wants to help you grow your business. That's why we're hosting a complimentary teleseminar twice a month from May 24th thru August 23rd. All you have to do is register to attend the free teleseminars you're most interested in. After registration you'll receive an e-mail with call-in information for each teleseminar you register for. We highly encourage you to make the time to join us live on these calls. There's never been a better time for YOU to ramp up your Medical Practice business. If you're like most business owners and…

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Frequently Asked Questions on Credentialing

By: Crissy Spearman So you’ve decided to open your Medical Practice, or perhaps you’re expanding your business to include a new location and more physicians. In all the excitement, paperwork, and planning, one very important thing that you cannot afford to overlook is credentialing. What is Credentialing? In fancy language, credentialing is the process of establishing the qualifications of licensed professionals. In simpler terms, credentialing equates to being able to accept different forms of insurance at your Medical Practice. Insurance companies and healthcare agencies use…

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Patient Newsletters are Easy with These Free Tools

By: Tina Bell Director of Marketing, HealthCARE Express Take a moment and imagine how successful your Medical Practice business would be today if every single one of the patients who has ever walked thru your doors still used your services. It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your patient volume higher. Now ask yourself this question, “What am I doing to retain my established patients?” According to the Harvard Business Review, 91% of medical practices don't do anything to retain…

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