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Deciding Which Publications to Advertise in?

If your community is anything like the communities where we have Medical Practice clinics, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know which publication to pick? Step 1: Look at Magazine Racks If the publication you’re looking at advertising in is a community magazine found free around town, make it a point to look at the magazine racks when you frequent different establishments where…

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5 Tips to Ensure Your Press Release Gets Read

Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t contact the right editor. Maybe the local news had other stories that demanded their attention. More often than not, it’s probably because your press release just wasn’t considered “newsworthy” so the editor whose desk it landed on didn’t find it…

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5 Steps to Measure Your Marketing ROI

Every dollar you spend marketing your Medical Practice business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing patients in the door? There are several things you can implement to measure your return on investment, commonly called ROI. ROI = (Net Revenue - Marketing Expenses / Marketing Expenses ) *100 In the healthcare marketing ROI formula above, net revenue equals…

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Increase Collections with Credit Card Pre-Authorization

“Bill me the balance. I’m good for it.” Just try that line next time you rent a car or check into a hotel. Yet every day, thousands of patients effectively say that very line to Medical Practice staff and physician clinics. Every day clinics in America lose millions of dollars due to nonpayment, collection costs, and the actual cost of billing patients after the fact. The process of billing patients for deductibles and other patient responsibility can be a long drawn out procedure resulting in significant costs, delays and write-offs. The traditional method of sending out…

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9 Marketing Success Tips for Medical Practices

A year ago I started doing marketing consulting as a supplement to my career as an Medical Practice marketer. Now I receive phone calls or e-mails almost every single day asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right now?” I always know it’s going to be a longer phone call when I get that question because there is no…

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5 Tips to Marketing Your Medical Practice on Pintrest

When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to make this on Pintrest. You should check it out, but beware, it is addictive and can cost you lots of spare time.” … Spare time wasn’t something I had a lot of, and the last thing I really needed was a new social network to waste time on. Fast forward to this past Christmas. I’m…

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ICD-10 News: Learning from Version 5010

Last year all practices covered by HIPAA were required to upgrade from Version 4010 to Version 5010 standards for electronic health care claims and other transactions. The Version 5010 upgrade paved the way for ICD-10 and offers valuable insights: • Early planning and preparation will smooth your transition to ICD-10. Practices that planned for the Version 5010 upgrade were well prepared and transitioned smoothly. For ICD-10, your office can start planning by developing a checklist of activities that will need to be completed and a timeline for accomplishing these tasks. • Communication and…

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How Do You Measure ROI In Medical Practice Marketing?

Every week we receive several questions from our colleagues in the Medical Practice industry. Many times the questions are similar in nature. We realized many of you may also want to know the answers and waiting until they become a full article seems silly. So we've added a new service. When we get a good question in that applies to many people, you'll get our answer to the QUESTION OF THE DAY! If you have a question for us, e-mail us at [email protected] Question of the Day: How do you measure ROI in Medical Practice marketing? 1. Unique Tracking on Advertisements…

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Handling Multiple Patient Complaints

Every week we receive several questions from our colleagues in the Medical Practice industry. Many times the questions are similar in nature. We realized many of you may also want to know the answers and waiting until they become a full article seems silly. So we've added a new service. When we get a good question in that applies to many people, you'll get our answer to the QUESTION OF THE DAY! If you have a question for us, e-mail us at [email protected] Question of the Day: How do you manage a patient who comes in with a laundry list of things they want addressed on…

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How Do You Balance PCP vs. Medical Practice?

B.F. from Texas has this question: We have quite a few patients in our community that treat us as their PCP, which is great, but they forget we are an Medical Practice as well. Sometimes the waits can be longer, refill requests take longer and unfortunately (especially during this flu season) results of labs, etc... can take a little longer for us to contact if labs are normal. How do you make patients understand this so they do not feel neglected or like we don’t care about them? There is often a blurred line between PCP and Medical Practice. I think this is because we are using old…

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