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3 Ideas to Track Medical Practice Marketing

The first day of each month is one of my favorite days. I typically spend the first few hours of the first day of the month compiling monthly marketing reports to see how our marketing efforts fared for the prior month. The great thing about these metrics is they help me make educated decisions on where to shift my marketing efforts for the coming month(s). I relay on six marketing reports to track our monthly marketing efforts, but today I’m going to focus on the top three. Report One: How Patients Found Us Before we had an EMR with a good reporting element, we tracked how patients…

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How Changing an Employee's Story Can Lead to Success

I am a firm believer that you can be taught a lesson multiple times, and each time it is taught to you, you take something different away from it. Why? Because the lesson you’re going to learn depends on the situations you’re facing at the time. This past week at the UCAOA Conference in Glendale, AZ, I was listening to Dr. Tim Reynolds give a talk on leadership. I have heard the talk before at the Medical Practice Success Summit. I have heard it before at our executive leadership trainings at HealthCARE Express. But on this particular day, I had a particular issue with one of my…

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How P2P Can Help Grow Your Business

In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. So what is your business? An Medical Practice may be both. While your primary services are B2C, if you also offer occupational medicine, you are also B2B. While it is good to understand the difference between the two from an operational perspective, from a marketing perspective, I think it is more important you get to know their less talked…

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Tips to Improve Facebook Fan Growth

There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your Medical Practice marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it was announced this week that Facebook is losing on average of 6 million users in the United States each month, it is still the site most marketers deem their core platform for social media marketing In your social media marketing plan, Facebook is your launch pad for…

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Monetize Your To-Do List to Increase Productivity & Revenue

People often ask me, “How do you get so much done in a week?” And I tell them, “I have a fantastic to-do list system.” I actually thought I had really perfected the system last month when I switched to using the Planner Plus Pro App on my iPad instead of the traditional paper-pencil planner method. I now keep a running to-do list on paper and schedule my activities in the App. I love that system because if I’m unable to accomplish something, I can easily bounce it around to another date on the calendar with a simple touch of the finger. Nonetheless, I…

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The Cost of Not Paying Attention - Interruptions In Your Work Day

Do you ever feel like you could get so much more done if people would just leave you alone? Last Thursday I had 11 interruptions in the first 2 hours I was at work and 43 interruptions by the end of the work day. I wish I could say other days were different, but that was the first day I had tracked it in a while. It is no wonder some days I put in 12-14 hours, and I still don’t get finished with everything. This weekend while I was reading, I stumbled across this interesting statistic: “Researchers estimate that workers are interrupted every 11 minutes and then spend almost a…

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The Problem with the Professional Visitor

By: Tina Bell Each time I interview a new person for our marketing team, I always ask them this question, “When selling, is it more important to you to make someone happy, or is it more important to you to get their business?” If you haven’t done sales before, you may be surprised to learn this is not a trick question. I am specifically looking for one answer, “To get their business.” Yet after interviewing close to 100 marketers over the course of my career, I’ve only received the correct answer from one candidate – and he got the job! You may be…

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A Secret Ingredient to Reproducing Successful Clinic Openings

Tomorrow we will open our seventh Medical Practice, and this go around I have been less hands-on than ever before, allowing my marketing team to take the reigns of opening this clinic. When we open our eighth location later this fall, I will be even less hands-on because each time we open a new clinic, we fine-tune and update our Policy and Procedures manual for how-to open a clinic. From checklists and timelines, to inventory lists and supply houses, every step of our opening procedures is spelled out. As the new chief brand officer, this was the first clinic opening since I started in 2006…

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Would You Rehire Yourself?

One of the hardest decisions you have to make as a supervisor is letting someone go from your company. When the time comes to make this decision at our clincs, we revert back to zero-based thinking and ask ourselves, “If I knew then, what I know now, would I have still hired this individual?” But the answer to this question shouldn’t have to come from a supervisor. If you are the owner of the company, there isn’t a supervisor to evaluate you. So how do you know if you’re doing well in your role? At the end of each month when I look back at the things I…

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Deciding Which Publications to Advertise in?

If your community is anything like the communities where we have Medical Practice clinics, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know which publication to pick? Step 1: Look at Magazine Racks If the publication you’re looking at advertising in is a community magazine found free around town, make it a point to look at the magazine racks when you frequent different establishments where…

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