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3 Minutes to a More Productive Problem Solving

One of the biggest wasters of productivity in any manager’s day is putting out fires or solving problems instead of working on ways to grow the business. Admittedly, this has to be done. But when problems present themselves in your professional or your personal life, take three minutes and practice what John Harricharan calls “The Power Pause”. At a conference I recently attended, John spoke on this during a brief stretch break. He said there are only three problems in the world: money, health, and relationships. If you think about this in your business, the same is true.

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Four Words to Kill Medical Practice Business Growth

I wear many different hats at our Medical Practices, but the most important hat I wear is the “Director of Guest Relations” hat. While you will never find this title on an organizational chart, it’s the title I use when a patient calls or emails in with a complaint about the services they received. I take each complaint personally because I know that statistics show for every customer complaint there are 26 other unhappy customers who have remained silent. I also know that studies show if you’re able to fix a patient’s complaint, you can turn them into a…

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Six Steps to More Successful Events

When done successfully, working a booth at a local event, health fair, business expo, or other type of trade show can be a great way to grow awareness of the services your Medical Practice provides to your community. But many Medical Practice marketers flop when it comes to successfully working their booth and maximizing the number of touch points available to reach potential patients both during and after the show. Unlike doing cold calls to try and drum up new business, where often times you’re met with resistance from the person you’ve just interrupted, people who attend local…

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3 Ideas to Track Medical Practice Marketing

The first day of each month is one of my favorite days. I typically spend the first few hours of the first day of the month compiling monthly marketing reports to see how our marketing efforts fared for the prior month. The great thing about these metrics is they help me make educated decisions on where to shift my marketing efforts for the coming month(s). I relay on six marketing reports to track our monthly marketing efforts, but today I’m going to focus on the top three. Report One: How Patients Found Us Before we had an EMR with a good reporting element, we tracked how patients…

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How Changing an Employee's Story Can Lead to Success

I am a firm believer that you can be taught a lesson multiple times, and each time it is taught to you, you take something different away from it. Why? Because the lesson you’re going to learn depends on the situations you’re facing at the time. This past week at the UCAOA Conference in Glendale, AZ, I was listening to Dr. Tim Reynolds give a talk on leadership. I have heard the talk before at the Medical Practice Success Summit. I have heard it before at our executive leadership trainings at HealthCARE Express. But on this particular day, I had a particular issue with one of my…

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Are You Creating a Culture of Problems or Solutions?

While watching my nine-year-old cousin play soccer this weekend, I received a text message on my phone. The team member sending it had raised two concerns she felt were going to hurt our patient volume numbers. Caught up in the excitement of the soccer game and not really thinking, I instantly forwarded the message to our managing partner for review, and he sent back a message explaining the backside to the issue and why it was a mute concern. He also wrote, “Start looking for the good, it’s easy to find the bad.” As I pondered that entire situation this weekend, I realized…

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Halloween Medical Practice Marketing Ideas

Carved pumpkins are lit on front porches across your community as the local kids get ready to transform themselves into goblins, ghosts, and their favorite cartoon characters this Thursday night to partake in the annual trick-o-treating event. How can your Medical Practice utilize this fun evening to market to one of your primary target demographics: Moms with kids still at home? Photo Contests on Social Media One easy thing you can do is hold a photo contest on social media for a chance to win a prize. Awards could be given for things like "Best Costume" or "Best Pumpkin". According to the…

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5 Questions to Ask as You Create Your Marketing Plan

This Friday our marketing team will spend the day together hammering out our 2014 Marketing Plan. We will review our numbers from the past year, set goals for the next year, and figure out what strategies to repeat and what new strategies to incorporate to continue to grow our presence in the different markets where we have clinics. Part of that process has already started. For the past few weeks the marketing team has been compiling a list of events and strategies they want to use in their individual markets for 2014. They will bring that list with them to our planning session, and we will…

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Thanksgiving Marketing Ideas for Medical Practice Owners

With Thanksgiving just two days away, I thought it would be neat to look at some of the ways Medical Practices across the nation have used this opportunity to give back or to market their Medical Practices in their communities. Their ideas may help you come up with ideas to incorporate into your marketing plan for next year. HealthCARE Express (Texas, Arkansas, Louisiana) Each year for Thanksgiving, HealthCARE Express celebrates "Pilgrims & Indians Day" on the Tuesday before the holiday. In their decked out gear, staff from the different clinics create a "Thank You" video to send as an…

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How Your Advertising May Be Helping the Competition

In my final prep for the Medical Practice Success Summit this week, I have been reviewing marketing materials and websites for Medical Practice clinics from across the country who will be joining us in Las Vegas. In doing so I have continually asked myself the question, “How does this marketing piece distinguish the Medical Practice from its competitors?” The easiest way to answer this question is by answering another question. “If I were to take someone else’s logo and replace it with the logo on this current piece of marketing collateral, would it make a…

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