The world of online marketing can be complex and overwhelming to navigate. The cost of advertising online can be expensive – the cost of not advertising online even more expensive! So how do you know where to spend your marketing dollars online? Recently one of our subscribers wrote in and asked me, “I only have a limited marketing budget. Which would you recommend I spend my advertising dollars on, Google Ads or Facebook Ads?” It’s a great question with a fairly simple answer. Google Ads! Why? Because Google Ads are the new Yellow Pages. When people need a service…

I am on the Board of the North East Regional Medical Practice Association. We have been faced with fighting legislation to regulate UC Clinics eg: requiring CON /Accreditation / ER physicians/Mandating Medicaid acceptance/limiting repeat visits, etc... Received a call last week from a physician in NH and Vermont that received 48 hours notice re: the same. Just wondered are you experiencing and hearing of this in your area of the country as we feel it will work its way around. ~Marge Sim Leave your comments below for Marge.

When you opened your first medical practice, chances are you decided you wanted to accept credit or debit cards as one option of payment. There’s an even bigger chance you entered into a Merchant Service Agreement without really understanding what you were signing, and now you may be paying more than you need to in transaction and other fees. Tiered Pricing vs. Interchange Plus Do you know if your Merchant Service Agreement is set-up as Tiered Pricing or if it is setup using Interchange Plus pricing? The answer to this question could save your business hundreds of dollars a month in…

When someone asks you the question, “What do you do at your Medical Practice?” your answer is essentially the start of your brand in their mind. How your brand continues to evolve in their mind happens through their first visit to your Clinic, any follow-up correspondence, and your involvement within your local community. So what might you be doing wrong that could hurt your brand? Problem 1: Not Having a Good Origin Story People remember stories more than they remember names. When someone who has never heard about your Medical Practice business before asks you, “What do you…

As a small business entrepreneur in the Medical Practice industry, you are already aware that the statistics are against you to succeed. Most small businesses fail within the first 3-5 years, despite the fact that each business owner started with the best of intentions and in many cases, a great business plan. There are essentially six stages to success in entrepreneurship. Running an Medical Practice business isn’t easy, whether you’re the owner or a member of the management team. Let’s examine how the six stages of entrepreneurship play into your Medical Practice’s…

Congratulations, you have been asked to speak at a local civic organization about your Medical Practice or occupational medicine business. Perhaps you have been invited by a company to come and give a presentation about the services you offer to their employees. Or maybe you are just going to give a small sales presentation to a decision maker about why they should utilize your company for on the job injuries. No matter the reason you have been invited to speak, your success is more than just getting over your fear of public speaking. Your success comes in mastering your sales pitch and…

Have you ever attended a conference, watched a webinar, or read a book, and felt totally motivated, but then something strange happened... You returned to your Medical Practice business ready to implement change and got trapped in the day-to-day whirlwind. Within a week or two, the motivation you felt was gone. Why? Because motivation washes off like soap in a shower. You continually need to look for it. That’s why we recommend you attend events on a regular basis, like the Medical Marketing Conference, the Leadership Adventure Trip, or the Medical Practice Success Summit. At events…

One of the biggest wasters of productivity in any manager’s day is putting out fires or solving problems instead of working on ways to grow the business. Admittedly, this has to be done. But when problems present themselves in your professional or your personal life, take three minutes and practice what John Harricharan calls “The Power Pause”. At a conference I recently attended, John spoke on this during a brief stretch break. He said there are only three problems in the world: money, health, and relationships. If you think about this in your business, the same is true.

I wear many different hats at our Medical Practices, but the most important hat I wear is the “Director of Guest Relations” hat. While you will never find this title on an organizational chart, it’s the title I use when a patient calls or emails in with a complaint about the services they received. I take each complaint personally because I know that statistics show for every customer complaint there are 26 other unhappy customers who have remained silent. I also know that studies show if you’re able to fix a patient’s complaint, you can turn them into a…

Several years ago I started recommending that Medical Practice businesses add an e-newsletter to their marketing arsenal. If you haven’t yet done this, I encourage you to re-read the article, “Patient Newsletters are Easy with These Free Tools”. If you did implement a patient newsletter and included a way for people to sign-up for the newsletter on your website, in addition to collecting emails at events and at patient registration, then you may be wondering how you can take your newsletter from a “top of mind awareness” tool and convert it into a tool that sells…