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Are You Really Training Your Employees?

Last week I was frustrated by the lack of implementation that had happened on a new marketing financial policy we had put in place at our Medical Practices. A few months ago, our company’s chief financial officer and I co-hosted a 45 minute training session on the new policy with our marketing team. All of the marketers signed off on an agreement that clearly outlined what we had discussed. Yet here I was just a few months later wondering why so many of the things we had discussed were still not happening. As I pondered this, I began to also ponder other trainings I had put in place.

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How One Phone Call Can Kill Your Business

Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor's visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had arrived, we had begun to experience gastrointestinal issues. The pediatrician told us it was normal. When we contacted her again at four weeks, the pediatrician began to take us seriously. This time she ordered a plethora of lab work. If you've ever had to watch a four week old get blood drawn, you can…

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Are You Tired of Other People Stealing Your Time?

Last Friday the top items on my task list were to design four new marketing pieces for our Medical Practice in the morning, and compile the February articles for MPS in the afternoon. In fact, those were my only goals for the day, but none of them happened. Instead, I allowed my day to be hijacked. My day started with an unexpected meeting at 7:30 a.m. By the time I walked into my office to begin my day, I was already 40 minutes “behind schedule”. Before I was even able to sit completely down in my chair, one of my colleagues came in and said, “I need your help.” The…

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Where to Recruit New Physicians and Midlevels

The limiting factor to growing your business really comes down your answer to one question: How well can you recruit new providers? If you find this process a little daunting and sometimes overly challenging, you're not alone. With the nationwide shortage in physicians predicted to continue growing, and an increase in the number of Medical Practice facilities popping up simultaneously, it is not always an easy feat to accomplish. So Where Do You Begin? Some Medical Practice owners prefer to use the physician recruiter method. They agree to pay a steep placement fee in exchange for the…

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Are Google Ads or Facebook Ads Better for Medical Practices?

The world of online marketing can be complex and overwhelming to navigate. The cost of advertising online can be expensive – the cost of not advertising online even more expensive! So how do you know where to spend your marketing dollars online? Recently one of our subscribers wrote in and asked me, “I only have a limited marketing budget. Which would you recommend I spend my advertising dollars on, Google Ads or Facebook Ads?” It’s a great question with a fairly simple answer. Google Ads! Why? Because Google Ads are the new Yellow Pages. When people need a service…

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Reader Mailbag: Medical Practice Regulation

I am on the Board of the North East Regional Medical Practice Association. We have been faced with fighting legislation to regulate UC Clinics eg: requiring CON /Accreditation / ER physicians/Mandating Medicaid acceptance/limiting repeat visits, etc... Received a call last week from a physician in NH and Vermont that received 48 hours notice re: the same. Just wondered are you experiencing and hearing of this in your area of the country as we feel it will work its way around. ~Marge Sim Leave your comments below for Marge.

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Are You Losing Money with Your Merchant Service Agreement?

When you opened your first medical practice, chances are you decided you wanted to accept credit or debit cards as one option of payment. There’s an even bigger chance you entered into a Merchant Service Agreement without really understanding what you were signing, and now you may be paying more than you need to in transaction and other fees. Tiered Pricing vs. Interchange Plus Do you know if your Merchant Service Agreement is set-up as Tiered Pricing or if it is setup using Interchange Plus pricing? The answer to this question could save your business hundreds of dollars a month in…

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If You’re Not Doing This, Your Brand May Suffer

When someone asks you the question, “What do you do at your Medical Practice?” your answer is essentially the start of your brand in their mind. How your brand continues to evolve in their mind happens through their first visit to your Clinic, any follow-up correspondence, and your involvement within your local community. So what might you be doing wrong that could hurt your brand? Problem 1: Not Having a Good Origin Story People remember stories more than they remember names. When someone who has never heard about your Medical Practice business before asks you, “What do you…

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Did You Buy Yourself a Job or Are You Working for a Purpose?

As a small business entrepreneur in the Medical Practice industry, you are already aware that the statistics are against you to succeed. Most small businesses fail within the first 3-5 years, despite the fact that each business owner started with the best of intentions and in many cases, a great business plan. There are essentially six stages to success in entrepreneurship. Running an Medical Practice business isn’t easy, whether you’re the owner or a member of the management team. Let’s examine how the six stages of entrepreneurship play into your Medical Practice’s…

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Perfecting Your Sales Pitch in Front of an Audience

Congratulations, you have been asked to speak at a local civic organization about your Medical Practice or occupational medicine business. Perhaps you have been invited by a company to come and give a presentation about the services you offer to their employees. Or maybe you are just going to give a small sales presentation to a decision maker about why they should utilize your company for on the job injuries. No matter the reason you have been invited to speak, your success is more than just getting over your fear of public speaking. Your success comes in mastering your sales pitch and…

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