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Two Must Have Books for Medical Practice Marketing

“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones … The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we want to grow. I am often asked which books have lead to my success in marketing. The truth is, there are a lot of books that have made me who I am today, but I do have two favorites. The first is a book entitled Positioning: The Battle for…

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Three Places to Get Occ-Med Account Leads

One of the more challenging aspects of starting, or growing, an occupational medicine practice within an Medical Practice is finding ways to get leads for new accounts. Kathleen from Sarasota, Florida, wrote in recently and asked us if we would share ideas on how to obtain these accounts. I believe the first step is knowing where to look for leads. Strategy 1: Read the Newspaper One of the easiest places to start looking for leads is also the most antiquated in our digital society: Your Local Newspaper. One of the best tips I was ever given as a sales professional was to read your local…

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An Entrepreneur's Recipe for Success

Yesterday morning I had breakfast with a new business partner. At 78 years old, he currently operates four different businesses, and recently sold his fifth venture to family members in May of this year. We were meeting to discuss his latest venture, private bottling of wine for promotional purposes. A recovering alcoholic, you might find it odd that he had taken a dive into the wine business. But after studying the growing market, he realized wine is where the money is at right now. And his past failures have led him to find success in that market – including having a popular…

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Change Your Listening - The World of Right and Wrong

This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I'm doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought of (or I knew I should be doing, but I just hadn't yet implemented). Third, they allow me the opportunity to network and meet new people. The main instructor, Randy Tate, started the conference off with this quote by Mark Twain: "I live in a state of constant conversation, some of it…

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5 Functions of an Medical Practice Business

Did you realize there are 5 main functions of an Medical Practice business, and successful businesses figure out how to grow the five areas sequentially over time. This is a concept I learned recently at a live event I attended, and it was interesting as I listened to other business owners share their thoughts on the concept. Function 1: Marketing … The first function of a business is marketing. It does no good to open the doors to your Medical Practice if you do not have patients walking through them. Marketing means finding people to talk to and narrowing down your target audience to ensure…

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How to Avoid Medical Practice Business Failure

When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don't remember when the last time was that I took an entire day to focus only on thinking about how to grow our business. It is amazing what you can come up with when you take the time to focus on how to run your business, instead of spending all your time focused on running your business. This past Friday for me started by completing a 5 hour marketing training course I had purchased a few weeks ago. As I went through the…

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Are You Really Training Your Employees?

Last week I was frustrated by the lack of implementation that had happened on a new marketing financial policy we had put in place at our Medical Practices. A few months ago, our company’s chief financial officer and I co-hosted a 45 minute training session on the new policy with our marketing team. All of the marketers signed off on an agreement that clearly outlined what we had discussed. Yet here I was just a few months later wondering why so many of the things we had discussed were still not happening. As I pondered this, I began to also ponder other trainings I had put in place.

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How One Phone Call Can Kill Your Business

Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor's visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had arrived, we had begun to experience gastrointestinal issues. The pediatrician told us it was normal. When we contacted her again at four weeks, the pediatrician began to take us seriously. This time she ordered a plethora of lab work. If you've ever had to watch a four week old get blood drawn, you can…

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Are You Tired of Other People Stealing Your Time?

Last Friday the top items on my task list were to design four new marketing pieces for our Medical Practice in the morning, and compile the February articles for MPS in the afternoon. In fact, those were my only goals for the day, but none of them happened. Instead, I allowed my day to be hijacked. My day started with an unexpected meeting at 7:30 a.m. By the time I walked into my office to begin my day, I was already 40 minutes “behind schedule”. Before I was even able to sit completely down in my chair, one of my colleagues came in and said, “I need your help.” The…

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Where to Recruit New Physicians and Midlevels

The limiting factor to growing your business really comes down your answer to one question: How well can you recruit new providers? If you find this process a little daunting and sometimes overly challenging, you're not alone. With the nationwide shortage in physicians predicted to continue growing, and an increase in the number of Medical Practice facilities popping up simultaneously, it is not always an easy feat to accomplish. So Where Do You Begin? Some Medical Practice owners prefer to use the physician recruiter method. They agree to pay a steep placement fee in exchange for the…

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