My name is Frank McKinney, www.frank-mckinney.com. I’m referred to as a real estate “artist,” creating Florida oceanfront mansions on speculation (built without a buyer) priced in the tens of millions. I’m a 5x best-selling author in four genres. I run ultramarathons of over 100 continuous miles. Through our Caring House Project Foundation (www.chpf.org) I’ve built 22 self-sufficient villages in the poorest country in the world, Haiti. And I have nothing to do with Medical Practice…but I do have something in common with Tim and Pam Reynolds, and likely…

Almost one year ago, I sold my Medical Practice business. The decision to sell your business will likely be a very emotional one because most of us who started our business from the ground up have put our very hearts and souls into them. This will be a brief overview of the process. First, as I said before, do not discount how emotional this will be for you and your family. This is a life-changing process and you will likely go from making all the decisions to making none (or very few of them) overnight. Will you walk away once the deal is complete? Will you stay with the group that acquires…

I will no longer tolerate... This "process" has changed how I show up in this world my friends. About three years ago I was attending/speaking at the Medical Practice Success Summit in Dallas and a friend, mentor, colleague, and fellow speaker - Dr. Tim Reynolds - encouraged the crowd to create an "I will no longer tolerate" list for their business and life. (Download here) I took on that challenge. And the very first thing I wrote down has completely changed my life. #1 Because I wrote it down. #2 Because I have been committed to living up to it. Anyone can think about a commitment. Anyone…

We just returned from exhibiting and speaking at the Fall UCAOA (Medical Practice Association of America) Conference in Denver. This was a record-breaking year for attendance at the fall conference, and we had the pleasure of speaking with many clinic owners and employees who were interested in taking their Medical Practice to a new level. Tina Bell's two talks on Medical Practice Marketing (Grassroots and Start-Up Marketing) received the first and third highest rankings from attendees at the fall Medical Practice conference. Attendees who visited the booth received a free copy of the Medical…

Over the last six years I have helped build one of the top marketing teams in the industry for our Medical Practices. As our industry has started to evolve, I have transitioned into a supervisory position where I am responsible for training each of the community educators in each market where we have a Clinic. Whenever I speak about this topic at industry events, like the Medical Marketing Conference I just hosted last week in California, I always get a variation of this question from Medical Practices that are expanding and looking to add a marketing team into their mix: “Do you have a…

With cold and flu season upon us, ensuring you have a good online reputation is important for driving patients to your practice when they need your Medical Practice services but don't yet know your business exists. Additionally, having positive online reviews is also an imperative part of your SEO strategy. Medical Practice Success is excited to announce that Bob Sommers will be hosting a free webinar on Tuesday to discuss this topic. Before moving to Maui, Hawaii with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country…

One of the best things we ever did for our Medical Practice marketing program was purchase a mascot. Over the last four years he has not only gone viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stands for. Recently one of our readers wrote in and asked, “Do you use your mascot on all print materials, ads, etc..?” I thought that was a great question that merited a response for all of our readers. Why Get a Mascot? Before I can answer the first question, I need to explain the primary reason for having a…

“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones … The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we want to grow. I am often asked which books have lead to my success in marketing. The truth is, there are a lot of books that have made me who I am today, but I do have two favorites. The first is a book entitled Positioning: The Battle for…

One of the more challenging aspects of starting, or growing, an occupational medicine practice within an Medical Practice is finding ways to get leads for new accounts. Kathleen from Sarasota, Florida, wrote in recently and asked us if we would share ideas on how to obtain these accounts. I believe the first step is knowing where to look for leads. Strategy 1: Read the Newspaper One of the easiest places to start looking for leads is also the most antiquated in our digital society: Your Local Newspaper. One of the best tips I was ever given as a sales professional was to read your local…

Yesterday morning I had breakfast with a new business partner. At 78 years old, he currently operates four different businesses, and recently sold his fifth venture to family members in May of this year. We were meeting to discuss his latest venture, private bottling of wine for promotional purposes. A recovering alcoholic, you might find it odd that he had taken a dive into the wine business. But after studying the growing market, he realized wine is where the money is at right now. And his past failures have led him to find success in that market – including having a popular…