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Facebook Timeline for Pages - Is Your Medical Practice Ready?

By: Tina Bell Director of Marketing, HealthCARE Express At a recent speaking engagement on marketing your Medical Practice, someone asked me, “If I only do one of the on-line things you've spoken about today, which one should I do?” Outside of having a website that is optimized for search engines, FACEBOOK was my number one answer. If you already have a Facebook fan page – great! Are you aware that on Friday, March 30th, it will convert from it's traditional layout to the new Facebook Timeline? This is an exciting change, and I will highlight some of the things you can do to…

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The One Question You Need to Ask

By: Tina Bell Director of Marketing, HealthCARE Express As a business owner, when customers come into your Medical Practice clinic, you probably wonder if every aspect of their visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less likely they are to complete your survey. When I needed stitches late on a Saturday night two years ago, I had to visit the local emergency room. Three weeks after my visit a FOUR PAGE survey arrived in my…

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Adding a Touch of Kindness with Patient Call Backs

By: Tina Bell Director of Marketing, HealthCARE Express Recently I took a trip to Jamaica, where I stayed on a resort named The Jewel. For me, it earned its name as the jewel of customer service. It was full of all the kindness and “nice-ities” I love. As I look back on that trip, I realize the one person who made me feel the most special during my stay was a man named Clarence. I became ill midway through the trip, and my fiancé, Brandon, called the front desk to have them bring me something to soothe my stomach. Clarence quickly brought some medication up to the room for…

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Marketing Your Occupational Medicine Program

By: Tina Bell Director of Marketing, HealthCARE Express Business relationships are the cornerstone of building your occupational medicine program. So how do you grow your program and build relationships? Creating and implementing a successful sales and marketing plan specifically targeted at key people in different businesses is the key. Part 1: Develop a Prospect List The first step in any marketing campaign is identifying your target audience. For occupational medicine, your goal should be to reach the decision makers in a company who handle safety, hiring, and health related issues. In…

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Coping with Media Sales & Sponsorship Requests

By: Tina Bell Director of Marketing, HealthCARE Express When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my time marketing, or I could spend my time being marketed to. I picked option number one. After attending several Medical Practice conferences, and also serving as a marketing consultant for…

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Hiring an Medical Practice Marketer

By: Tina Bell Director of Marketing, HealthCARE Express As an Medical Practice owner, you probably have the interview process down for hiring nurses, receptionists, and medical providers. In fact, if you have a medical background, it is very easy for you to interview on skills for these positions. What you may not be good at is hiring someone to market your Medical Practice. Don’t feel alone. One of the top requests I get weekly at Medical Practice Success is to provide hiring tips for adding a marketer to the Medical Practice’s staff. As the director of marketing at HealthCARE…

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Marketing thru the Holidays

By: Tina Bell Director of Marketing, HealthCARE Express ‘Tis the Season to be Sneezin’! The holiday season has officially arrived this week, and with it, so has the opportunity for seasonal colds, flu, respiratory problems, and more. It also means the opportunity to use creative marketing tactics to reach your audience are easier than ever. So what should you be doing to ensure your Medical Practice marketing plan delivers this holiday season? A Recipe for Success Cold weather means it's time to bring out the comfort food. One of the things your Medical Practice may consider…

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Changing Titles: From Director to Coach

By: Tina Bell Director of Marketing, HealthCARE Express As our company has grown, I have taken on many different roles. Originally I was hired as the marketing coordinator for the clinic. Then we started to expand, and I moved into the marketing director role and began to supervise marketing coordinators for the different towns where we have clinics. Sometimes I had success, sometimes I had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each coordinator was out in the community promoting our…

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Ideas for Using Twitter to Market Your Medical Practice

A step to making your Medical Practice's Twitter account relevant could be tapping in to popular conversation treads. Hashtags, or Twitter search terms, start with the "#" symbol and a keyword for the discussion. The most popular healthcare hashtags are ones Cliniced on healthcare reform. Some of the most popular healthcare hashtags by total views according to Healthcare Hashtag Project include the following: • #hcsm --- healthcare communications and social media … • #opnhealth – A reform hashtag, related to #hcr (healthcare reform) and #healthreform … • #hpm – Conversations on…

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Branding Your Medical Practice

By: Tina Bell Director of Marketing, HealthCARE Express Branding your Medical Practice is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my curiosity when I recently saw the book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Baskin sitting on a shelf. As a Texan, the book not only had creative appeal, but the title also prompted an immediate contradictory response from my brain. I bought it on the spot. It was a good book. Baskin argued that old marketing…

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