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Become a Volunteer on a Medical Mission Trip

Dr. Dan Phillips … Imagine living in a country of over 9 million people where only one person out of a thousand ever gets to see a physician in their lifetime. Now imagine that country after an earthquake. A little over two years ago, a 7.0-magnitude earthquake ravaged the island nation of Haiti. Today conditions remain dire for people there who continue to struggle for access to adequate shelter, clean water, and medical treatment. [cincopa AsOAx4qjj4rn] As an attendee at the Medical Practice Success Summit this past February, Dr. Dan Phillips of Roxboro MedAccess in North Carolina shared…

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Marketing Sports Physicals to Area Schools

By: Tim Reynolds, M.D. Offering sports medicine physicals at your Medical Practice could soon have you shouting, “Two bits, four bits, six bits, a dollar, all for the occupational medicine profit Clinic, stand up and holler!” One key to finding monetary success in sports physicals is to figure out how to market them successfully. Area school children who participate in sports are required to take and pass athletic physicals once a year. So how do you market your Medical Practice to ensure you are the one providing the bulk of the physicals to area athletes? Score Big with…

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Patient Newsletters are Easy with These Free Tools

By: Tina Bell Director of Marketing, HealthCARE Express Take a moment and imagine how successful your Medical Practice business would be today if every single one of the patients who has ever walked thru your doors still used your services. It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your patient volume higher. Now ask yourself this question, “What am I doing to retain my established patients?” According to the Harvard Business Review, 91% of medical practices don't do anything to retain…

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Top Mistakes to Avoid in Medical Practice Logo Design

By: Tina Bell Director of Marketing, HealthCARE Express So you’ve decided to open your first Medical Practice, or perhaps you’re rebranding after 10 years. Either way, you’re now asking yourself one important question. “What should my logo look like?” After all, designing a logo is one of the most fun parts of creating your marketing plan. Unfortunately, many Medical Practice owners with the best of intentions find themselves making big mistakes in the logo design process. What can you do to make sure you’re not one of them? Mistake #1: Not Knowing Your…

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Is a Full Time Marketer Really Worth the Investment?

By: Tina Bell Director of Marketing, HealthCARE Express I remember it like it was yesterday. After giving a presentation two years ago at a conference in Chicago on branding your Medical Practice, one of the audience members and I ended up in the same van back to the airport. For almost 30 minutes I had to defend my presentation to him. Usually I like debates, but this one just went on-and-on. The thing he was arguing over was my statement of something similar to the effect of, “If you want your Medical Practice to grow, I would encourage you to hire a full-time marketer whose sole…

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Improving Your Business One Mind at a Time

By: Tina Bell Director of Marketing, HealthCARE Express Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was Think and Grow Rich by Napoleon Hill. Hill is created by many for creating the concept of the Mastermind Group. Hill once said, "Analyze the record of any person who has accumulated great fortune, and many…

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Using YouTube to Promote Your Medical Practice

By: Tina Bell Director of Marketing, HealthCARE Express Did you know more people do searches for things on YouTube now then they do on Yahoo? YouTube has become a search engine in its own right, and your Medical Practice’s online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos. Making videos doesn’t have to be difficult, but it should include an array of topics. Today we’ll explore a few ideas for creating content to put on your Medical Practice’s YouTube Channel that can be done in-house. Easy &…

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Facebook Timeline for Pages - Is Your Medical Practice Ready?

By: Tina Bell Director of Marketing, HealthCARE Express At a recent speaking engagement on marketing your Medical Practice, someone asked me, “If I only do one of the on-line things you've spoken about today, which one should I do?” Outside of having a website that is optimized for search engines, FACEBOOK was my number one answer. If you already have a Facebook fan page – great! Are you aware that on Friday, March 30th, it will convert from it's traditional layout to the new Facebook Timeline? This is an exciting change, and I will highlight some of the things you can do to…

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The One Question You Need to Ask

By: Tina Bell Director of Marketing, HealthCARE Express As a business owner, when customers come into your Medical Practice clinic, you probably wonder if every aspect of their visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less likely they are to complete your survey. When I needed stitches late on a Saturday night two years ago, I had to visit the local emergency room. Three weeks after my visit a FOUR PAGE survey arrived in my…

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Educating Your Community with Telemarketing

By: Tina Bell Director of Marketing, HealthCARE Express Are there ever periods in the day at your Medical Practice when your staff is sitting around with nothing to do? As a marketer, that is a question you never want answered with the word, “Yes.” But it happens. In times like this, what should you do? I think it is the perfect time to motivate your staff to help ensure it won’t happen frequently. How? Simple. Train them to be community educators via phone calls. Telemarketing and Medical Practice The idea behind telemarketing your Medical Practice may sound crazy at first…

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