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15 Tips for Success as a Manager

My goal for this year is to read 52 books, and so far I’m still on track to make that goal happen. Over the course of my life, I’ve discovered if you want to grow and evolve as a professional, you have to take self-development into your own hands. One of the books I recently read was called The Accidental Sales Manager. As a “newbie” to management, it was full of so many nuggets and AHA! Moments for me. I actually took eight pages of notes. Instead of writing an article today, I wanted to share with you 15 of my favorite takeaways from the book. 1. You must coach the…

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How to Add Google+ Local to Your Marketing Plan

When you perform a Google search for "Medical Practice", or "Medical Practice (your town name)", you will typically see three types of search results. 1. Ads 2. Traditional organic search results 3. Local (Google Maps) results Ads are often very effective but cost you money every time someone clicks on one. Links from the traditional organic section can send visitors to your homepage, or to any of the other pages on your site that have been indexed by Google. Local results will send people to your Google+ Local page. This was formerly known as a Google Places page, but people will now see…

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5 Steps to Measure Your Marketing ROI

Every dollar you spend marketing your Medical Practice business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing patients in the door? There are several things you can implement to measure your return on investment, commonly called ROI. ROI = (Net Revenue - Marketing Expenses / Marketing Expenses ) *100 In the healthcare marketing ROI formula above, net revenue equals…

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Are Your Brochures Bringing You True Return on Investment?

A good brochure may capture someone’s attention and inform them about the services you provide at your Medical Practice, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most medical practice brochures never go from good to great. They never provide a true reason to the reader on why they should utilize a service. Where Does Your Brochure Rate? Pick-up your brochure right now and look at it closely. Then ask yourself these questions: 1. Who is the brochure written for and what should they do after looking at the…

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Drive Your Way to Marketing Success

By: Tina Bell Director of Marketing, HealthCARE Express When I first moved to the town I now call home six years ago, I didn’t have a doctor. In fact, I didn’t even know where to begin to go if a cold bug bit me that fall. But I knew there was a pharmacy in town on College Drive because I saw their cute little Urkle-Style car proudly displaying their logo as it zipped around town. The only other doctor I knew about was a podiatrist, whose fun yellow convertible with its Austin Power’s design, proudly displaying his logo, was also driven all over town. Later that fall I…

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Take Care of the Little Things Every Day

By: Tina Bell Yesterday afternoon I pulled into the drive-thru at a local restaurant to order a late lunch. It took me eight minutes to get out of the drive-thru empty handed , after the lady taking my order provided the most horrible customer service I've ever received in a drive-thru. I decided I’d rather spend my money where I felt like a customer not an inconvenience. I told her to cancel my order and took off across the street to another restaurant, where I ordered my usual, “veggie club”. As though I’d just made a big faux pas, I was quickly told…

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How to Get Local News Coverage

There's nothing like the good old home field advantage when you're looking for publicity for your company. Local TV stations and talk radio shows, hometown newspapers and magazines, and locally oriented blogs and news websites are all looking for the same thing: local content. If you can offer them useful information or a great human interest story - particularly, if you can link it to something currently in the news - you just might become the next media darling. There's nothing to be nervous about. Once you land the interview, it can be as simple as a telephone conversation with a radio…

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What You’re Marketing May Be Hurting Your Marketing

By: Tina Bell You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign. You’ve told everyone you know about your Medical Practice or occupational medicine business. You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town to seek medical treatment. Yet the response you’d anticipated to all your efforts has been dismal. If you reexamine what you’re saying, you may realize you’re making a big mistake. In general, people select to purchase a service or product not…

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Can Siri Find Your Medical Practice Business?

By: Tina Bell … If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store, or other nearby place. This feature is critical for healthcare marketers to be aware of. You can simply talk to Siri and find local businesses around you. Have you searched for your Medical Practice business yet on Siri, and if so, do you show…

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Become a Volunteer on a Medical Mission Trip

Dr. Dan Phillips … Imagine living in a country of over 9 million people where only one person out of a thousand ever gets to see a physician in their lifetime. Now imagine that country after an earthquake. A little over two years ago, a 7.0-magnitude earthquake ravaged the island nation of Haiti. Today conditions remain dire for people there who continue to struggle for access to adequate shelter, clean water, and medical treatment. [cincopa AsOAx4qjj4rn] As an attendee at the Medical Practice Success Summit this past February, Dr. Dan Phillips of Roxboro MedAccess in North Carolina shared…

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