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Can Siri Find Your Medical Practice Business?

By: Tina Bell … If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store, or other nearby place. This feature is critical for healthcare marketers to be aware of. You can simply talk to Siri and find local businesses around you. Have you searched for your Medical Practice business yet on Siri, and if so, do you show…

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Are Your Brochures Bringing You True Return on Investment?

A good brochure may capture someone’s attention and inform them about the services you provide at your Medical Practice, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most medical practice brochures never go from good to great. They never provide a true reason to the reader on why they should utilize a service. Where Does Your Brochure Rate? Pick-up your brochure right now and look at it closely. Then ask yourself these questions: 1. Who is the brochure written for and what should they do after looking at the…

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Become a Volunteer on a Medical Mission Trip

Dr. Dan Phillips … Imagine living in a country of over 9 million people where only one person out of a thousand ever gets to see a physician in their lifetime. Now imagine that country after an earthquake. A little over two years ago, a 7.0-magnitude earthquake ravaged the island nation of Haiti. Today conditions remain dire for people there who continue to struggle for access to adequate shelter, clean water, and medical treatment. [cincopa AsOAx4qjj4rn] As an attendee at the Medical Practice Success Summit this past February, Dr. Dan Phillips of Roxboro MedAccess in North Carolina shared…

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Patient Newsletters are Easy with These Free Tools

By: Tina Bell Director of Marketing, HealthCARE Express Take a moment and imagine how successful your Medical Practice business would be today if every single one of the patients who has ever walked thru your doors still used your services. It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your patient volume higher. Now ask yourself this question, “What am I doing to retain my established patients?” According to the Harvard Business Review, 91% of medical practices don't do anything to retain…

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Top Mistakes to Avoid in Medical Practice Logo Design

By: Tina Bell Director of Marketing, HealthCARE Express So you’ve decided to open your first Medical Practice, or perhaps you’re rebranding after 10 years. Either way, you’re now asking yourself one important question. “What should my logo look like?” After all, designing a logo is one of the most fun parts of creating your marketing plan. Unfortunately, many Medical Practice owners with the best of intentions find themselves making big mistakes in the logo design process. What can you do to make sure you’re not one of them? Mistake #1: Not Knowing Your…

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Is a Full Time Marketer Really Worth the Investment?

By: Tina Bell Director of Marketing, HealthCARE Express I remember it like it was yesterday. After giving a presentation two years ago at a conference in Chicago on branding your Medical Practice, one of the audience members and I ended up in the same van back to the airport. For almost 30 minutes I had to defend my presentation to him. Usually I like debates, but this one just went on-and-on. The thing he was arguing over was my statement of something similar to the effect of, “If you want your Medical Practice to grow, I would encourage you to hire a full-time marketer whose sole…

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How to Monitor Conversations About Your Medical Practice Online

By: Tina Bell Director of Marketing, HealthCARE Express Good or bad, people like to talk. Before the internet, talking and complaining about a company often fell on deaf ears. Now, "talking" has turned to texting and typing about things on-line - and those things have a way of sticking around for a LONG LONG TIME. You should be monitoring these online conversations to make sure your Medical Practice's reputation isn't at risk. More importantly, you should be using these conversations and listening to them to find out how to improve your business. Below are a few ways you can monitor online…

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Educating Your Community with Telemarketing

By: Tina Bell Director of Marketing, HealthCARE Express Are there ever periods in the day at your Medical Practice when your staff is sitting around with nothing to do? As a marketer, that is a question you never want answered with the word, “Yes.” But it happens. In times like this, what should you do? I think it is the perfect time to motivate your staff to help ensure it won’t happen frequently. How? Simple. Train them to be community educators via phone calls. Telemarketing and Medical Practice The idea behind telemarketing your Medical Practice may sound crazy at first…

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Cultivating & Growing Physician Referrals to Your Medical Practice

By: Tina Bell A recent survey by the Clinic for Studying Health Clinic Change found that “when selecting new primary care physicians, half of all consumers relied on word-of-mouth recommendations from friends and relatives, but many also used doctor recommendations (38%) and health plan information (35%), and nearly two in five used multiple information sources when choosing a primary care physician.” How does this apply to the Medical Practice setting? Relationships with primary care physicians (PCP) can be a really great referral source for your business, especially after hours…

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Lessons for Medical Practices from the Best Super Bowl Commercials

By: Tina Bell Director of Marketing, HealthCARE Express It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook thought were the best. As I pondered that thought on the way to work this morning something hit me. There are several lessons Medical Practice marketers can take away from Super Bowl commercials. 1. Timing…

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