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9 Marketing Success Tips for Medical Practices

A year ago I started doing marketing consulting as a supplement to my career as an Medical Practice marketer. Now I receive phone calls or e-mails almost every single day asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right now?” I always know it’s going to be a longer phone call when I get that question because there is no…

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5 Tips to Marketing Your Medical Practice on Pintrest

When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to make this on Pintrest. You should check it out, but beware, it is addictive and can cost you lots of spare time.” … Spare time wasn’t something I had a lot of, and the last thing I really needed was a new social network to waste time on. Fast forward to this past Christmas. I’m…

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Ponder This as You Watch the Super Bowl

Happy Super Bowl Sunday! Did you know it's estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game? I was one of those people last year, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook thought were the best. As I pondered that thought again this morning, something hit me. There are several lessons Medical Practice marketers can take away from Super Bowl commercials. 1. Timing Matters Your message has to be played at…

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Drive Your Way to Marketing Success

By: Tina Bell Director of Marketing, HealthCARE Express When I first moved to the town I now call home six years ago, I didn’t have a doctor. In fact, I didn’t even know where to begin to go if a cold bug bit me that fall. But I knew there was a pharmacy in town on College Drive because I saw their cute little Urkle-Style car proudly displaying their logo as it zipped around town. The only other doctor I knew about was a podiatrist, whose fun yellow convertible with its Austin Power’s design, proudly displaying his logo, was also driven all over town. Later that fall I…

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Take Care of the Little Things Every Day

By: Tina Bell Yesterday afternoon I pulled into the drive-thru at a local restaurant to order a late lunch. It took me eight minutes to get out of the drive-thru empty handed , after the lady taking my order provided the most horrible customer service I've ever received in a drive-thru. I decided I’d rather spend my money where I felt like a customer not an inconvenience. I told her to cancel my order and took off across the street to another restaurant, where I ordered my usual, “veggie club”. As though I’d just made a big faux pas, I was quickly told…

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How to Get Local News Coverage

There's nothing like the good old home field advantage when you're looking for publicity for your company. Local TV stations and talk radio shows, hometown newspapers and magazines, and locally oriented blogs and news websites are all looking for the same thing: local content. If you can offer them useful information or a great human interest story - particularly, if you can link it to something currently in the news - you just might become the next media darling. There's nothing to be nervous about. Once you land the interview, it can be as simple as a telephone conversation with a radio…

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What You’re Marketing May Be Hurting Your Marketing

By: Tina Bell You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign. You’ve told everyone you know about your Medical Practice or occupational medicine business. You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town to seek medical treatment. Yet the response you’d anticipated to all your efforts has been dismal. If you reexamine what you’re saying, you may realize you’re making a big mistake. In general, people select to purchase a service or product not…

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Can Siri Find Your Medical Practice Business?

By: Tina Bell … If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store, or other nearby place. This feature is critical for healthcare marketers to be aware of. You can simply talk to Siri and find local businesses around you. Have you searched for your Medical Practice business yet on Siri, and if so, do you show…

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Are Your Brochures Bringing You True Return on Investment?

A good brochure may capture someone’s attention and inform them about the services you provide at your Medical Practice, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most medical practice brochures never go from good to great. They never provide a true reason to the reader on why they should utilize a service. Where Does Your Brochure Rate? Pick-up your brochure right now and look at it closely. Then ask yourself these questions: 1. Who is the brochure written for and what should they do after looking at the…

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Is a Full Time Marketer Really Worth the Investment?

By: Tina Bell Director of Marketing, HealthCARE Express I remember it like it was yesterday. After giving a presentation two years ago at a conference in Chicago on branding your Medical Practice, one of the audience members and I ended up in the same van back to the airport. For almost 30 minutes I had to defend my presentation to him. Usually I like debates, but this one just went on-and-on. The thing he was arguing over was my statement of something similar to the effect of, “If you want your Medical Practice to grow, I would encourage you to hire a full-time marketer whose sole…

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