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Tips to Improve Facebook Fan Growth

There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your Medical Practice marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it was announced this week that Facebook is losing on average of 6 million users in the United States each month, it is still the site most marketers deem their core platform for social media marketing In your social media marketing plan, Facebook is your launch pad for…

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The Problem with the Professional Visitor

By: Tina Bell Each time I interview a new person for our marketing team, I always ask them this question, “When selling, is it more important to you to make someone happy, or is it more important to you to get their business?” If you haven’t done sales before, you may be surprised to learn this is not a trick question. I am specifically looking for one answer, “To get their business.” Yet after interviewing close to 100 marketers over the course of my career, I’ve only received the correct answer from one candidate – and he got the job! You may be…

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A Secret Ingredient to Reproducing Successful Clinic Openings

Tomorrow we will open our seventh Medical Practice, and this go around I have been less hands-on than ever before, allowing my marketing team to take the reigns of opening this clinic. When we open our eighth location later this fall, I will be even less hands-on because each time we open a new clinic, we fine-tune and update our Policy and Procedures manual for how-to open a clinic. From checklists and timelines, to inventory lists and supply houses, every step of our opening procedures is spelled out. As the new chief brand officer, this was the first clinic opening since I started in 2006…

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Avoiding the Summertime Woes of Medical Practice

Vacations, warm temperatures, swimsuits, mountain climbing, lakes, beaches, and the 4th of July this week are all great signs it is summer. As an Medical Practice business owner, another not-so-great sign it is summer is the slowing down of patient flow. Medical Practice is a seasonal industry, and in most cases, we tend to be busier in the winter months and slower in the summer months. The good news is, there are things you can do to improve your patient counts during the summer while simultaneously making sure you are adjusting your business accordingly. Step 1: Market Summer Things Because…

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Deciding Which Publications to Advertise in?

If your community is anything like the communities where we have Medical Practice clinics, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know which publication to pick? Step 1: Look at Magazine Racks If the publication you’re looking at advertising in is a community magazine found free around town, make it a point to look at the magazine racks when you frequent different establishments where…

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Six Ways to Improve Patient Satisfaction in the Medical Practice

My friend and mentor, Tony Robbins, teaches a concept called The Six Human Needs that, when implemented successfully, can make a big impact on your patient satisfaction scores. Understanding how these needs affect individuals can also help you improve your Medical Practice staff’s morale and interaction among teammates. What are the Six Human Needs? Essentially there are six human needs. Certainty: All humans have a need for certainty -- knowing you will have a roof over your head, food to eat, someone to love you, and job security. Uncertainty: Ironically while we all crave certainty…

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How to Add Google+ Local to Your Marketing Plan

When you perform a Google search for "Medical Practice", or "Medical Practice (your town name)", you will typically see three types of search results. 1. Ads 2. Traditional organic search results 3. Local (Google Maps) results Ads are often very effective but cost you money every time someone clicks on one. Links from the traditional organic section can send visitors to your homepage, or to any of the other pages on your site that have been indexed by Google. Local results will send people to your Google+ Local page. This was formerly known as a Google Places page, but people will now see…

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5 Steps to Measure Your Marketing ROI

Every dollar you spend marketing your Medical Practice business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing patients in the door? There are several things you can implement to measure your return on investment, commonly called ROI. ROI = (Net Revenue - Marketing Expenses / Marketing Expenses ) *100 In the healthcare marketing ROI formula above, net revenue equals…

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5 Tips to Ensure Your Press Release Gets Read

Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t contact the right editor. Maybe the local news had other stories that demanded their attention. More often than not, it’s probably because your press release just wasn’t considered “newsworthy” so the editor whose desk it landed on didn’t find it…

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9 Marketing Success Tips for Medical Practices

A year ago I started doing marketing consulting as a supplement to my career as an Medical Practice marketer. Now I receive phone calls or e-mails almost every single day asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right now?” I always know it’s going to be a longer phone call when I get that question because there is no…

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