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A Secret Ingredient to Reproducing Successful Clinic Openings

Tomorrow we will open our seventh Medical Practice, and this go around I have been less hands-on than ever before, allowing my marketing team to take the reigns of opening this clinic. When we open our eighth location later this fall, I will be even less hands-on because each time we open a new clinic, we fine-tune and update our Policy and Procedures manual for how-to open a clinic. From checklists and timelines, to inventory lists and supply houses, every step of our opening procedures is spelled out. As the new chief brand officer, this was the first clinic opening since I started in 2006…

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Avoiding the Summertime Woes of Medical Practice

Vacations, warm temperatures, swimsuits, mountain climbing, lakes, beaches, and the 4th of July this week are all great signs it is summer. As an Medical Practice business owner, another not-so-great sign it is summer is the slowing down of patient flow. Medical Practice is a seasonal industry, and in most cases, we tend to be busier in the winter months and slower in the summer months. The good news is, there are things you can do to improve your patient counts during the summer while simultaneously making sure you are adjusting your business accordingly. Step 1: Market Summer Things Because…

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Deciding Which Publications to Advertise in?

If your community is anything like the communities where we have Medical Practice clinics, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know which publication to pick? Step 1: Look at Magazine Racks If the publication you’re looking at advertising in is a community magazine found free around town, make it a point to look at the magazine racks when you frequent different establishments where…

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Six Ways to Improve Patient Satisfaction in the Medical Practice

My friend and mentor, Tony Robbins, teaches a concept called The Six Human Needs that, when implemented successfully, can make a big impact on your patient satisfaction scores. Understanding how these needs affect individuals can also help you improve your Medical Practice staff’s morale and interaction among teammates. What are the Six Human Needs? Essentially there are six human needs. Certainty: All humans have a need for certainty -- knowing you will have a roof over your head, food to eat, someone to love you, and job security. Uncertainty: Ironically while we all crave certainty…

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How P2P Can Help Grow Your Business

In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. So what is your business? An Medical Practice may be both. While your primary services are B2C, if you also offer occupational medicine, you are also B2B. While it is good to understand the difference between the two from an operational perspective, from a marketing perspective, I think it is more important you get to know their less talked…

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Tips to Improve Facebook Fan Growth

There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your Medical Practice marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it was announced this week that Facebook is losing on average of 6 million users in the United States each month, it is still the site most marketers deem their core platform for social media marketing In your social media marketing plan, Facebook is your launch pad for…

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5 Tips to Ensure Your Press Release Gets Read

Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t contact the right editor. Maybe the local news had other stories that demanded their attention. More often than not, it’s probably because your press release just wasn’t considered “newsworthy” so the editor whose desk it landed on didn’t find it…

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9 Marketing Success Tips for Medical Practices

A year ago I started doing marketing consulting as a supplement to my career as an Medical Practice marketer. Now I receive phone calls or e-mails almost every single day asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right now?” I always know it’s going to be a longer phone call when I get that question because there is no…

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5 Tips to Marketing Your Medical Practice on Pintrest

When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to make this on Pintrest. You should check it out, but beware, it is addictive and can cost you lots of spare time.” … Spare time wasn’t something I had a lot of, and the last thing I really needed was a new social network to waste time on. Fast forward to this past Christmas. I’m…

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Ponder This as You Watch the Super Bowl

Happy Super Bowl Sunday! Did you know it's estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game? I was one of those people last year, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook thought were the best. As I pondered that thought again this morning, something hit me. There are several lessons Medical Practice marketers can take away from Super Bowl commercials. 1. Timing Matters Your message has to be played at…

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