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What You Really Get Paid For

As anyone who's ever started a business can confirm, there are plenty of unknowns when it comes to being an entrepreneur. "Who's my target customer?" "Should I have employees?" "What kind of website do we need?" "How much should I charge?" And many, many other questions besides. But before you go too far down any of those paths, pause a moment and ask yourself this key question: "What Business Am I Really In?" It's a critical question and one you need to ponder carefully. And it's not necessarily as easy to answer as you might think. Consider what Charles Revlon had to say about his: "In the…

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Six Steps to More Successful Events

When done successfully, working a booth at a local event, health fair, business expo, or other type of trade show can be a great way to grow awareness of the services your Medical Practice provides to your community. But many Medical Practice marketers flop when it comes to successfully working their booth and maximizing the number of touch points available to reach potential patients both during and after the show. Unlike doing cold calls to try and drum up new business, where often times you’re met with resistance from the person you’ve just interrupted, people who attend local…

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3 Ideas to Track Medical Practice Marketing

The first day of each month is one of my favorite days. I typically spend the first few hours of the first day of the month compiling monthly marketing reports to see how our marketing efforts fared for the prior month. The great thing about these metrics is they help me make educated decisions on where to shift my marketing efforts for the coming month(s). I relay on six marketing reports to track our monthly marketing efforts, but today I’m going to focus on the top three. Report One: How Patients Found Us Before we had an EMR with a good reporting element, we tracked how patients…

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How Changing an Employee's Story Can Lead to Success

I am a firm believer that you can be taught a lesson multiple times, and each time it is taught to you, you take something different away from it. Why? Because the lesson you’re going to learn depends on the situations you’re facing at the time. This past week at the UCAOA Conference in Glendale, AZ, I was listening to Dr. Tim Reynolds give a talk on leadership. I have heard the talk before at the Medical Practice Success Summit. I have heard it before at our executive leadership trainings at HealthCARE Express. But on this particular day, I had a particular issue with one of my…

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Are You Creating a Culture of Problems or Solutions?

While watching my nine-year-old cousin play soccer this weekend, I received a text message on my phone. The team member sending it had raised two concerns she felt were going to hurt our patient volume numbers. Caught up in the excitement of the soccer game and not really thinking, I instantly forwarded the message to our managing partner for review, and he sent back a message explaining the backside to the issue and why it was a mute concern. He also wrote, “Start looking for the good, it’s easy to find the bad.” As I pondered that entire situation this weekend, I realized…

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Halloween Medical Practice Marketing Ideas

Carved pumpkins are lit on front porches across your community as the local kids get ready to transform themselves into goblins, ghosts, and their favorite cartoon characters this Thursday night to partake in the annual trick-o-treating event. How can your Medical Practice utilize this fun evening to market to one of your primary target demographics: Moms with kids still at home? Photo Contests on Social Media One easy thing you can do is hold a photo contest on social media for a chance to win a prize. Awards could be given for things like "Best Costume" or "Best Pumpkin". According to the…

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5 Questions to Ask as You Create Your Marketing Plan

This Friday our marketing team will spend the day together hammering out our 2014 Marketing Plan. We will review our numbers from the past year, set goals for the next year, and figure out what strategies to repeat and what new strategies to incorporate to continue to grow our presence in the different markets where we have clinics. Part of that process has already started. For the past few weeks the marketing team has been compiling a list of events and strategies they want to use in their individual markets for 2014. They will bring that list with them to our planning session, and we will…

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Thanksgiving Marketing Ideas for Medical Practice Owners

With Thanksgiving just two days away, I thought it would be neat to look at some of the ways Medical Practices across the nation have used this opportunity to give back or to market their Medical Practices in their communities. Their ideas may help you come up with ideas to incorporate into your marketing plan for next year. HealthCARE Express (Texas, Arkansas, Louisiana) Each year for Thanksgiving, HealthCARE Express celebrates "Pilgrims & Indians Day" on the Tuesday before the holiday. In their decked out gear, staff from the different clinics create a "Thank You" video to send as an…

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How Your Advertising May Be Helping the Competition

In my final prep for the Medical Practice Success Summit this week, I have been reviewing marketing materials and websites for Medical Practice clinics from across the country who will be joining us in Las Vegas. In doing so I have continually asked myself the question, “How does this marketing piece distinguish the Medical Practice from its competitors?” The easiest way to answer this question is by answering another question. “If I were to take someone else’s logo and replace it with the logo on this current piece of marketing collateral, would it make a…

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Six Ways to Improve Patient Satisfaction in the Medical Practice

My friend and mentor, Tony Robbins, teaches a concept called The Six Human Needs that, when implemented successfully, can make a big impact on your patient satisfaction scores. Understanding how these needs affect individuals can also help you improve your Medical Practice staff’s morale and interaction among teammates. What are the Six Human Needs? Essentially there are six human needs. Certainty: All humans have a need for certainty -- knowing you will have a roof over your head, food to eat, someone to love you, and job security. Uncertainty: Ironically while we all crave certainty…

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