If you have poor financial performance, then it could be due to your inattentive practices concerning your organization’s revenue cycle management process. Coding, EMR and PM software systems flaws, reimbursement methodologies, billing and collection processes, all have an adverse effect on your organization’s overall accounts receivable health. Since many urgent care center physicians/owners are not aware of this problem, they often cannot “stop the bleeding” prior to disaster striking. When there is a lack of appropriate oversight in your accounts receivable process…

Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder medical practice marketers are finding it more and more difficult to get their message into the mind of the consumers, but with “top of mind awareness” crucial to success in medical practice marketing, it’s imperative marketers find a way to cut through the marketing clutter. Enter the Infographic. Why…

For everything there is a season, and marketing your medical practice is no different. You cannot run the same marketing campaign year round and expect to get the same results. Instead, you must understand the four seasons of medical marketing. Understanding the seasons will help you know what to market and where to share your message at. Summertime Sizzle … If you want your medical practice patient volume to sizzle during the summer, you should plan on running campaigns about services or projects that can benefit your patients during this time. The good news is many of these campaigns can be…

You most likely opened your medical practice to help people, but you may not have fully grasped the business aspect of it all. Just like the retail store down the street, you should market to your audience. You may not be selling a product to clients, but you are selling a service—your healthcare. You need to encourage people to visit your clinic or office instead of your competitors. But how do you draw in more patients? You have to start marketing. Odds are, you’re not sure where to start. Luckily, Medical Practice Success is here to help with a few helpful tips to get your practice more…

Anthem, America’s second largest health insurance provider, has changed its emergency room policy. And while those words often aren’t so good to hear, you may be surprised by the effect they will have on your urgent care business. Those with an Anthem plan won’t have their visits to the ER covered, now, if they visit for a non-emergency reason. This is to keep from congesting the ER waiting room, and to keep the company from having to cover the expenses of such an expensive visit. This means more business for your urgent care clinic! Be anticipating this change as it is…

Before moving to Maui, HI with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country, Sommers Communication, Inc. Since that time he has focused his attention on teaching business owners how to create and market their reputation both on and off the Internet. In 2006 Bob created and hosted the very popular Recognized Expert Marketing Show and in 2012 he and his team developed the Five Star Review System to help business owners automate the process of getting 5-star patient reviews and referrals. Today there are hundreds of…

Over the last six years I have helped build one of the top marketing teams in the industry for our Medical Practices. As our industry has started to evolve, I have transitioned into a supervisory position where I am responsible for training each of the community educators in each market where we have a Clinic. Whenever I speak about this topic at industry events, like the Medical Marketing Conference I just hosted last week in California, I always get a variation of this question from Medical Practices that are expanding and looking to add a marketing team into their mix: “Do you have a…

One of the best things we ever did for our Medical Practice marketing program was purchase a mascot. Over the last four years he has not only gone viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stands for. Recently one of our readers wrote in and asked, “Do you use your mascot on all print materials, ads, etc..?” I thought that was a great question that merited a response for all of our readers. Why Get a Mascot? Before I can answer the first question, I need to explain the primary reason for having a…

One of the more challenging aspects of starting, or growing, an occupational medicine practice within an Medical Practice is finding ways to get leads for new accounts. Kathleen from Sarasota, Florida, wrote in recently and asked us if we would share ideas on how to obtain these accounts. I believe the first step is knowing where to look for leads. Strategy 1: Read the Newspaper One of the easiest places to start looking for leads is also the most antiquated in our digital society: Your Local Newspaper. One of the best tips I was ever given as a sales professional was to read your local…

This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I'm doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought of (or I knew I should be doing, but I just hadn't yet implemented). Third, they allow me the opportunity to network and meet new people. The main instructor, Randy Tate, started the conference off with this quote by Mark Twain: "I live in a state of constant conversation, some of it…