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Poor Financial Performance in Your Urgent Care Pt. 1

If you have poor financial performance, then it could be due to your inattentive practices concerning your organization’s revenue cycle management process. Coding, EMR and PM software systems flaws, reimbursement methodologies, billing and collection processes, all have an adverse effect on your organization’s overall accounts receivable health. Since many urgent care center physicians/owners are not aware of this problem, they often cannot “stop the bleeding” prior to disaster striking. When there is a lack of appropriate oversight in your accounts receivable process…

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Cutting Through the Clutter with Infographics in Marketing

Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder medical practice marketers are finding it more and more difficult to get their message into the mind of the consumers, but with “top of mind awareness” crucial to success in medical practice marketing, it’s imperative marketers find a way to cut through the marketing clutter. Enter the Infographic. Why…

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Changing Seasons in Marketing Your Medical Practice

For everything there is a season, and marketing your medical practice is no different. You cannot run the same marketing campaign year round and expect to get the same results. Instead, you must understand the four seasons of medical marketing. Understanding the seasons will help you know what to market and where to share your message at. Summertime Sizzle … If you want your medical practice patient volume to sizzle during the summer, you should plan on running campaigns about services or projects that can benefit your patients during this time. The good news is many of these campaigns can be…

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Marketing Your Medical Practice

You most likely opened your medical practice to help people, but you may not have fully grasped the business aspect of it all. Just like the retail store down the street, you should market to your audience. You may not be selling a product to clients, but you are selling a service—your healthcare. You need to encourage people to visit your clinic or office instead of your competitors. But how do you draw in more patients? You have to start marketing. Odds are, you’re not sure where to start. Luckily, Medical Practice Success is here to help with a few helpful tips to get your practice more…

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Anthem Is Changing the ER Coverage Game. What Does This Mean For Your Practice?

Anthem, America’s second largest health insurance provider, has changed its emergency room policy. And while those words often aren’t so good to hear, you may be surprised by the effect they will have on your urgent care business. Those with an Anthem plan won’t have their visits to the ER covered, now, if they visit for a non-emergency reason. This is to keep from congesting the ER waiting room, and to keep the company from having to cover the expenses of such an expensive visit. This means more business for your urgent care clinic! Be anticipating this change as it is…

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Generating Positive Online Reviews in Medical Practice Marketing

Before moving to Maui, HI with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country, Sommers Communication, Inc. Since that time he has focused his attention on teaching business owners how to create and market their reputation both on and off the Internet. In 2006 Bob created and hosted the very popular Recognized Expert Marketing Show and in 2012 he and his team developed the Five Star Review System to help business owners automate the process of getting 5-star patient reviews and referrals. Today there are hundreds of…

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How to Avoid Medical Practice Business Failure

When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don't remember when the last time was that I took an entire day to focus only on thinking about how to grow our business. It is amazing what you can come up with when you take the time to focus on how to run your business, instead of spending all your time focused on running your business. This past Friday for me started by completing a 5 hour marketing training course I had purchased a few weeks ago. As I went through the…

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Your Most Scarce Resource

No matter what role I am playing, from time-to-time I find myself falling into the “Busy But Not Productive Trap”. I will start the day with an impressive to-do list and end the day with a million things done, unfortunately, most of them were not on my to-do list. This usually happens when I’ve had a major change in my life, and I’ve managed to stray from my normal, more productive, routine. This morning, while I was reading a Launch by Jeff Walker, I had an AHA! Moment. I thought I would share the words that inspired that moment with you today: “Your most scare…

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Implementing the Sales ARC at Your Medical Practice

There are multiple sales methods you can implement into your Medical Practice marketing plan to ensure you are seeing a steady stream of Medical Practice and occupational medicine patients. In the past we have examined the Medical Practice Sales Funnel. Today I want to examine an even simpler method to help you master Medical Practice sales and marketing – The ARC Method. The ARC method is a simple way to remember the three keys to a successful sales conversation. A: Ask When you meet someone, don’t just jump straight in and tell them about the services your Medical Practice…

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Medical Practice Reviews - Complimentary Webinar

With cold and flu season upon us, ensuring you have a good online reputation is important for driving patients to your practice when they need your Medical Practice services but don't yet know your business exists. Additionally, having positive online reviews is also an imperative part of your SEO strategy. Medical Practice Success is excited to announce that Bob Sommers will be hosting a free webinar on Tuesday to discuss this topic. Before moving to Maui, Hawaii with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country…

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