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Poor Financial Performance in Your Urgent Care Pt. 1

If you have poor financial performance, then it could be due to your inattentive practices concerning your organization’s revenue cycle management process. Coding, EMR and PM software systems flaws, reimbursement methodologies, billing and collection processes, all have an adverse effect on your organization’s overall accounts receivable health. Since many urgent care center physicians/owners are not aware of this problem, they often cannot “stop the bleeding” prior to disaster striking. When there is a lack of appropriate oversight in your accounts receivable process…

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Cutting Through the Clutter with Infographics in Marketing

Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder medical practice marketers are finding it more and more difficult to get their message into the mind of the consumers, but with “top of mind awareness” crucial to success in medical practice marketing, it’s imperative marketers find a way to cut through the marketing clutter. Enter the Infographic. Why…

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Changing Seasons in Marketing Your Medical Practice

For everything there is a season, and marketing your medical practice is no different. You cannot run the same marketing campaign year round and expect to get the same results. Instead, you must understand the four seasons of medical marketing. Understanding the seasons will help you know what to market and where to share your message at. Summertime Sizzle … If you want your medical practice patient volume to sizzle during the summer, you should plan on running campaigns about services or projects that can benefit your patients during this time. The good news is many of these campaigns can be…

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Creating Raving Fans

Have you ever been at a sporting event and there is one raving “fan?” Most likely, it’s a parent that is expressing their excitement by cheering on the team, showing their excitement regarding different plays, but overall being a “fan” of the team. Yet, you feel their energy rubbing off on you and making you a raving “fan” too. I’m sure you’ve felt it. The same feeling and excitement that is felt can certainly be applied to the raving fans, or established patients, that continually trust your team with their medical care. Within this blog…

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Marketing Your Medical Practice

You most likely opened your medical practice to help people, but you may not have fully grasped the business aspect of it all. Just like the retail store down the street, you should market to your audience. You may not be selling a product to clients, but you are selling a service—your healthcare. You need to encourage people to visit your clinic or office instead of your competitors. But how do you draw in more patients? You have to start marketing. Odds are, you’re not sure where to start. Luckily, Medical Practice Success is here to help with a few helpful tips to get your practice more…

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Anthem Is Changing the ER Coverage Game. What Does This Mean For Your Practice?

Anthem, America’s second largest health insurance provider, has changed its emergency room policy. And while those words often aren’t so good to hear, you may be surprised by the effect they will have on your urgent care business. Those with an Anthem plan won’t have their visits to the ER covered, now, if they visit for a non-emergency reason. This is to keep from congesting the ER waiting room, and to keep the company from having to cover the expenses of such an expensive visit. This means more business for your urgent care clinic! Be anticipating this change as it is…

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Podcast: Evaluate the Customer Experience

In today's podcast, the owners of HealthCARE Express explore the importance of evaluating the customer experience and dealing with customer complaints in your Medical Practice.

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Understand Your Competitors to Beat Them

Almost everyday someone comes up to me and tells me about something the competition is doing. They think we should change our pricing or our service or what we do in some way because of the way the competition is doing it. That has caused me to do a lot of thinking over the years about competition and how much we should let what they are doing affect us. We tend to think in negative terms about our competition. We tend to think they’re dumber than we are, slower than we are and they just don’t “get it” like we do. The reality is that as long as their doors are open and…

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How to Examine Your Medical Practice to Outperform the Competition

Last week in Understand Your Competitors to Beat Them I asked you what you are doing better than your competitors. Why should your customers choose you over your competition? The first step in answering these questions is understanding what your competitors are doing. The second step is assessing and analyzing your business to fortify your weaknesses and leveraging your strengths. Here is what helped me build my medical practice: Questions to Ask About Your Competitors … We need to know exactly what the competition is doing so we can do it better than them. I’ve found the best thing for…

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Generating Positive Online Reviews in Medical Practice Marketing

Before moving to Maui, HI with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country, Sommers Communication, Inc. Since that time he has focused his attention on teaching business owners how to create and market their reputation both on and off the Internet. In 2006 Bob created and hosted the very popular Recognized Expert Marketing Show and in 2012 he and his team developed the Five Star Review System to help business owners automate the process of getting 5-star patient reviews and referrals. Today there are hundreds of…

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