By: Tina Bell Director of Marketing, HealthCARE Express It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook thought were the best. As I pondered that thought on the way to work this morning something hit me. There are several lessons Medical Practice marketers can take away from Super Bowl commercials. 1. Timing…

By: Mika Doyle With tens of thousands of dollars in stimulus funds at stake, the government’s “meaningful use” Electronic Health Records (EHR) Incentive Programs continue to be top-of-mind for healthcare providers as we head into 2012. Physicians are already attesting to the Stage 1 criteria, and Stage 2 criteria are set to be released in 2012. While Stage 1 certainly posed a unique challenge for Medical Practice providers, meaningful use is certainly attainable and worth pursuing. Not only can Medical Practice physicians obtain significant incentive payments from the…

By: Tina Bell Director of Marketing, HealthCARE Express Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was Think and Grow Rich by Napoleon Hill. Hill is created by many for creating the concept of the Mastermind Group. Hill once said, "Analyze the record of any person who has accumulated great fortune, and many…

By: Tina Bell Director of Marketing, HealthCARE Express Recently I took a trip to Jamaica, where I stayed on a resort named The Jewel. For me, it earned its name as the jewel of customer service. It was full of all the kindness and “nice-ities” I love. As I look back on that trip, I realize the one person who made me feel the most special during my stay was a man named Clarence. I became ill midway through the trip, and my fiancé, Brandon, called the front desk to have them bring me something to soothe my stomach. Clarence quickly brought some medication up to the room for…

By: Tina Bell Director of Marketing, HealthCARE Express Business relationships are the cornerstone of building your occupational medicine program. So how do you grow your program and build relationships? Creating and implementing a successful sales and marketing plan specifically targeted at key people in different businesses is the key. Part 1: Develop a Prospect List The first step in any marketing campaign is identifying your target audience. For occupational medicine, your goal should be to reach the decision makers in a company who handle safety, hiring, and health related issues. In…

By: Tina Bell Director of Marketing, HealthCARE Express When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my time marketing, or I could spend my time being marketed to. I picked option number one. After attending several Medical Practice conferences, and also serving as a marketing consultant for…

By: Tina Bell Director of Marketing, HealthCARE Express Did you know the average person gets over 300 e-mails a week, and they read most of those e-mails on Monday? I wish I could say I was surprised when I learned that, but I am definitely one of those people. And at one point in my life, I allowed e-mail to almost consume my day and hinder my productivity at the office. Identify Your Crutch In fact, I looked forward to e-mails. They made me feel busy, but at the end of the day I didn’t feel productive. At the end of the week, I really didn’t feel productive. And at the end of…

By: Tina Bell Director of Marketing, HealthCARE Express As an Medical Practice owner, you probably have the interview process down for hiring nurses, receptionists, and medical providers. In fact, if you have a medical background, it is very easy for you to interview on skills for these positions. What you may not be good at is hiring someone to market your Medical Practice. Don’t feel alone. One of the top requests I get weekly at Medical Practice Success is to provide hiring tips for adding a marketer to the Medical Practice’s staff. As the director of marketing at HealthCARE…

By: Tina Bell Director of Marketing, HealthCARE Express ‘Tis the Season to be Sneezin’! The holiday season has officially arrived this week, and with it, so has the opportunity for seasonal colds, flu, respiratory problems, and more. It also means the opportunity to use creative marketing tactics to reach your audience are easier than ever. So what should you be doing to ensure your Medical Practice marketing plan delivers this holiday season? A Recipe for Success Cold weather means it's time to bring out the comfort food. One of the things your Medical Practice may consider…

By: Tina Bell Director of Marketing, HealthCARE Express As our company has grown, I have taken on many different roles. Originally I was hired as the marketing coordinator for the clinic. Then we started to expand, and I moved into the marketing director role and began to supervise marketing coordinators for the different towns where we have clinics. Sometimes I had success, sometimes I had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each coordinator was out in the community promoting our…