Technology is constantly changing, and keeping up with the curve can be difficult sometimes. What works today may not even be around next year. Since we started this publication, we have used the same software to make sure it gets to you on time each week. Over the last two months, the reliability of the software we were using to actually deliver the message has been poor. Last week we made the switch to a new software, and in the process of the conversion, you probably received three e-mails from us, instead of the usual one article on a Tuesday. One of those e-mails was the article…

By: Mika Doyle With tens of thousands of dollars in stimulus funds at stake, the government’s “meaningful use” Electronic Health Records (EHR) Incentive Programs continue to be top-of-mind for healthcare providers as we head into 2012. Physicians are already attesting to the Stage 1 criteria, and Stage 2 criteria are set to be released in 2012. While Stage 1 certainly posed a unique challenge for Medical Practice providers, meaningful use is certainly attainable and worth pursuing. Not only can Medical Practice physicians obtain significant incentive payments from the…

By: Tina Bell Director of Marketing, HealthCARE Express Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was Think and Grow Rich by Napoleon Hill. Hill is created by many for creating the concept of the Mastermind Group. Hill once said, "Analyze the record of any person who has accumulated great fortune, and many…

By: Tina Bell Director of Marketing, HealthCARE Express Did you know more people do searches for things on YouTube now then they do on Yahoo? YouTube has become a search engine in its own right, and your Medical Practice’s online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos. Making videos doesn’t have to be difficult, but it should include an array of topics. Today we’ll explore a few ideas for creating content to put on your Medical Practice’s YouTube Channel that can be done in-house. Easy &…

This video was introduced by Dr. David Stern during his talk at the Medical Practice Success Summit conference in February 2012. This lively RSAnimate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

By: Tina Bell Director of Marketing, HealthCARE Express At a recent speaking engagement on marketing your Medical Practice, someone asked me, “If I only do one of the on-line things you've spoken about today, which one should I do?” Outside of having a website that is optimized for search engines, FACEBOOK was my number one answer. If you already have a Facebook fan page – great! Are you aware that on Friday, March 30th, it will convert from it's traditional layout to the new Facebook Timeline? This is an exciting change, and I will highlight some of the things you can do to…

By: Candice Smith Unless you live on a remote island or have absolutely nothing at all to do with billing at your Medical Practice, you’re probably well aware ICD-10 is coming in October 2013. Many people are dreading the transition. When I first heard about it, I thought, “This is going to be a nightmare.” But as I’ve started the process of getting my team at HealthCARE Express Billing ready for the transition, we have all realized it really is going to be for the better for the billing and coding world. Ultimately it will improve cash flow and your bottom line.

By: Nila Smith HR Director, HealthCARE Express Have you ever thought about moving your physician recruitment search in-house? As the director of human resources at HealthCARE Express, I have spent the last year building our in-house recruitment team to search for physicians to work in the markets we are expanding into. While one article cannot cover everything there is to now about physician recruitment, I wanted to share with you a few tips I have learned to aide you in setting up your own recruitment team. Tip 1: Allow Plenty of Time It typically takes at least six months to recruit a…

By: Tina Bell Director of Marketing, HealthCARE Express As a business owner, when customers come into your Medical Practice clinic, you probably wonder if every aspect of their visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less likely they are to complete your survey. When I needed stitches late on a Saturday night two years ago, I had to visit the local emergency room. Three weeks after my visit a FOUR PAGE survey arrived in my…

By: Tina Bell Director of Marketing, HealthCARE Express Are there ever periods in the day at your Medical Practice when your staff is sitting around with nothing to do? As a marketer, that is a question you never want answered with the word, “Yes.” But it happens. In times like this, what should you do? I think it is the perfect time to motivate your staff to help ensure it won’t happen frequently. How? Simple. Train them to be community educators via phone calls. Telemarketing and Medical Practice The idea behind telemarketing your Medical Practice may sound crazy at first…