When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don't remember when the last time was that I took an entire day to focus only on thinking about how to grow our business. It is amazing what you can come up with when you take the time to focus on how to run your business, instead of spending all your time focused on running your business. This past Friday for me started by completing a 5 hour marketing training course I had purchased a few weeks ago. As I went through the…

No matter what role I am playing, from time-to-time I find myself falling into the “Busy But Not Productive Trap”. I will start the day with an impressive to-do list and end the day with a million things done, unfortunately, most of them were not on my to-do list. This usually happens when I’ve had a major change in my life, and I’ve managed to stray from my normal, more productive, routine. This morning, while I was reading a Launch by Jeff Walker, I had an AHA! Moment. I thought I would share the words that inspired that moment with you today: “Your most scare…

This past week a friend of mine visited a medical practice clinic. Her visit lasted less than four minutes. That would be a majorly impressive record if the connotation within that sentence allowed for only one (positive) result. Unfortunately, the record has a less than impressive ending, for both the patient and the medical practice. How the Visit Started … My friend woke up with a severe pain in her back. Unable to drive, she called a neighbor to help shuttle her 20 miles to the nearest medical practice facility. As she shuffled into the building and up to the check-in area, she was…

There are multiple sales methods you can implement into your Medical Practice marketing plan to ensure you are seeing a steady stream of Medical Practice and occupational medicine patients. In the past we have examined the Medical Practice Sales Funnel. Today I want to examine an even simpler method to help you master Medical Practice sales and marketing – The ARC Method. The ARC method is a simple way to remember the three keys to a successful sales conversation. A: Ask When you meet someone, don’t just jump straight in and tell them about the services your Medical Practice…

We just returned from exhibiting and speaking at the Fall UCAOA (Medical Practice Association of America) Conference in Denver. This was a record-breaking year for attendance at the fall conference, and we had the pleasure of speaking with many clinic owners and employees who were interested in taking their Medical Practice to a new level. Tina Bell's two talks on Medical Practice Marketing (Grassroots and Start-Up Marketing) received the first and third highest rankings from attendees at the fall Medical Practice conference. Attendees who visited the booth received a free copy of the Medical…

Over the last six years I have helped build one of the top marketing teams in the industry for our Medical Practices. As our industry has started to evolve, I have transitioned into a supervisory position where I am responsible for training each of the community educators in each market where we have a Clinic. Whenever I speak about this topic at industry events, like the Medical Marketing Conference I just hosted last week in California, I always get a variation of this question from Medical Practices that are expanding and looking to add a marketing team into their mix: “Do you have a…

With cold and flu season upon us, ensuring you have a good online reputation is important for driving patients to your practice when they need your Medical Practice services but don't yet know your business exists. Additionally, having positive online reviews is also an imperative part of your SEO strategy. Medical Practice Success is excited to announce that Bob Sommers will be hosting a free webinar on Tuesday to discuss this topic. Before moving to Maui, Hawaii with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country…

One of the best things we ever did for our Medical Practice marketing program was purchase a mascot. Over the last four years he has not only gone viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stands for. Recently one of our readers wrote in and asked, “Do you use your mascot on all print materials, ads, etc..?” I thought that was a great question that merited a response for all of our readers. Why Get a Mascot? Before I can answer the first question, I need to explain the primary reason for having a…

“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones … The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we want to grow. I am often asked which books have lead to my success in marketing. The truth is, there are a lot of books that have made me who I am today, but I do have two favorites. The first is a book entitled Positioning: The Battle for…

As a small business entrepreneur in the Medical Practice industry, you are already aware that the statistics are against you to succeed. Most small businesses fail within the first 3-5 years, despite the fact that each business owner started with the best of intentions and in many cases, a great business plan. There are essentially six stages to success in entrepreneurship. Running an Medical Practice business isn’t easy, whether you’re the owner or a member of the management team. Let’s examine how the six stages of entrepreneurship play into your Medical Practice’s…