Before moving to Maui, HI with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country, Sommers Communication, Inc. Since that time he has focused his attention on teaching business owners how to create and market their reputation both on and off the Internet. In 2006 Bob created and hosted the very popular Recognized Expert Marketing Show and in 2012 he and his team developed the Five Star Review System to help business owners automate the process of getting 5-star patient reviews and referrals. Today there are hundreds of…

By Lawrence Earl, M.D. Finally some guidance to medical examiners from FMCSA regarding evaluation and management of obstructive sleep apnea (OSA) in commercial drivers. Although not a “rule” and therefore no specific details of exactly how to screen, evaluate, certify/disqualify, or manage these cases, the guidance here is consistent with previous recommendations and medical expert panel reports. It is also consistent with our well established program of screening all DOT/Commercial driver examinees for OSA. Let’s take a look at some of the highlights of the bulletin: • The…

Earlier in my medical practice career, I joined a predominantly busy medical practice and family medicine practice in a “bedroom community” setting. There wasn’t much occ med or workers’ comp business, but the owner of the practice, one of my early mentors, encouraged me to become the “occmed specialist” for the practice. At the time, I didn’t really have that much inclination or knowledge about occmed, besides taking care of workers comp patients for several years. This mentor ran this practice in a “patient centric” manner long before…

My name is Frank McKinney, www.frank-mckinney.com. I’m referred to as a real estate “artist,” creating Florida oceanfront mansions on speculation (built without a buyer) priced in the tens of millions. I’m a 5x best-selling author in four genres. I run ultramarathons of over 100 continuous miles. Through our Caring House Project Foundation (www.chpf.org) I’ve built 22 self-sufficient villages in the poorest country in the world, Haiti. And I have nothing to do with Medical Practice…but I do have something in common with Tim and Pam Reynolds, and likely…

Almost one year ago, I sold my Medical Practice business. The decision to sell your business will likely be a very emotional one because most of us who started our business from the ground up have put our very hearts and souls into them. This will be a brief overview of the process. First, as I said before, do not discount how emotional this will be for you and your family. This is a life-changing process and you will likely go from making all the decisions to making none (or very few of them) overnight. Will you walk away once the deal is complete? Will you stay with the group that acquires…

I will no longer tolerate... This "process" has changed how I show up in this world my friends. About three years ago I was attending/speaking at the Medical Practice Success Summit in Dallas and a friend, mentor, colleague, and fellow speaker - Dr. Tim Reynolds - encouraged the crowd to create an "I will no longer tolerate" list for their business and life. (Download here) I took on that challenge. And the very first thing I wrote down has completely changed my life. #1 Because I wrote it down. #2 Because I have been committed to living up to it. Anyone can think about a commitment. Anyone…

There are multiple sales methods you can implement into your Medical Practice marketing plan to ensure you are seeing a steady stream of Medical Practice and occupational medicine patients. In the past we have examined the Medical Practice Sales Funnel. Today I want to examine an even simpler method to help you master Medical Practice sales and marketing – The ARC Method. The ARC method is a simple way to remember the three keys to a successful sales conversation. A: Ask When you meet someone, don’t just jump straight in and tell them about the services your Medical Practice…

We just returned from exhibiting and speaking at the Fall UCAOA (Medical Practice Association of America) Conference in Denver. This was a record-breaking year for attendance at the fall conference, and we had the pleasure of speaking with many clinic owners and employees who were interested in taking their Medical Practice to a new level. Tina Bell's two talks on Medical Practice Marketing (Grassroots and Start-Up Marketing) received the first and third highest rankings from attendees at the fall Medical Practice conference. Attendees who visited the booth received a free copy of the Medical…

Over the last six years I have helped build one of the top marketing teams in the industry for our Medical Practices. As our industry has started to evolve, I have transitioned into a supervisory position where I am responsible for training each of the community educators in each market where we have a Clinic. Whenever I speak about this topic at industry events, like the Medical Marketing Conference I just hosted last week in California, I always get a variation of this question from Medical Practices that are expanding and looking to add a marketing team into their mix: “Do you have a…

With cold and flu season upon us, ensuring you have a good online reputation is important for driving patients to your practice when they need your Medical Practice services but don't yet know your business exists. Additionally, having positive online reviews is also an imperative part of your SEO strategy. Medical Practice Success is excited to announce that Bob Sommers will be hosting a free webinar on Tuesday to discuss this topic. Before moving to Maui, Hawaii with his family 18 years ago, Bob owned and operated what became the largest customer service training company in the country…